Creative flow is important to understand. Creative energy, like any other kind of energy, can be harnessed and managed. Does a research and development department create everything and rest of people just do what they’re told? Or are all employees thinking about innovation, how to reduce costs, looking at safety issues, reducing wastes, and improving environment. Are people developing skills to identify, articulate and communicate those kinds of things?

The final flow is time. Time is, of course, a factor in all other flows. Since we can’t change time, rather than looking at how time flows; we need to see how organization flows through time. How long does it take to accomplish things? Can time be reduced? By reducing time it takes to do our work, we reduce or eliminate wasted things we do. Eliminating wasted brings us closer and closer to excellence.

By observing flows in our work, we can see where things run smoothly like a tranquil river. Bottlenecks in workflow create turmoil, much like rapids in a river.

“Oh, this ol’ river keeps on rollin’, though, No matter what gets in way and which way wind does blow, And as long as it does I’ll just sit here And watch river flow.” - Bob Dylan (Watching The River Flow © 1971 by Big Sky Music)

Any process, any product, any service can be made better in some way, somehow. So observe and understand flows of your organization, it will lead to improvement opportunities.

Copyright © 2005 Chuck Yorke - All Rights Reserved

By using techniques within this FREE publication I have been able to clearly articulate what I do; present an ‘elevator speech’ concisely and in language that opens up further conversation; increased by success at gaining appointments with key decision makers – all of which has led to an increase in revenue.

The Marketing Plan Workbook takes you through a range of exercises to assist you attract, and keep, new clients. By working through this 24-page workbook, you will:

1.Develop a core marketing message

2.Learn to ‘say’ your core marketing message

3.Develop an executive summary for your business

4.Develop a set of marketing options – web, print, speaking, writing

5.Refine a range of sales techniques for your business

Will Marketing Plan Workbook guarantee your success? Of course not – your success is up to you.

From my personal experience in using this workbook, and by further investing in other Action Plan Marketing products, I have certainly seen a growth in my success. It was up to me, but why do it alone, when such excellent tools exist.

Get your FREE Marketing Plan Workbook from HERE

Mel Dunn is Managing Director of Global Business and Development Solutions, which works with individuals and organisations that are committed to business success and the success of others. We work globally and locally and focus on providing sustainable solutions for our clients.