Prospects and customers will think of you as being "one of us" ...a specialist who caters to their unique needs. They will want to do business with you because you understand their special situation and know exactly what they need.

As a specialist you also eliminate much of your competition ...even if their prices are lower. Most customers will pay a little more to buy from a specialist so they can avoid risk of doing business with a competitor who has little or no understanding of their special needs.

Bonus: When you deliver results as a specialist you also establish yourself as an expert in your field. Customers will proudly refer other prospects to you. They appreciate what you did for them and are confident you will deliver same results for others.

You can boost your sales significantly by using two simple, low-cost steps revealed in this article. Just (1) identify narrowly defined sub-markets hidden in your main market. Then (2) become a specialist catering to unique needs of customers in each of these sub-markets.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

"I have to admit, this is best ebook I've ever written. It took years of research to come up with all tried and true solutions to internet marketing. I use this plan myself and I've never seen results like this before!"

You can write anything you want to, as long as it tells people how you feel about product. If they see pride you have in your work, it'll encourage people to look into it further. It'll add some personal worth to your sales copy that will make people take pause.

Now let's flip this thing over and look at other side of Endorsement scenario. If you've noticed on many marketing websites, webmaster includes a section or two called, "Here's what others say. . ." Those little sections are actually endorsements from other people about product. Sometimes those endorsements are solicited by product's creator, other times they're given freely and spontaneously by person who's used product and loved it.

Either way, it's a win/win situation for both of them.

I'll tell you why. . .

Nine times out of ten, an endorsement is followed by endorsee's signature and website link. I don't know about you, but I consider that free, traffic getting advertisement! A lot of people are prone to researching validity of a product by checking out people endorsing it. So guess what they'll do? That's right, they click on link!

So submitting your endorsement of other people's products can be considered a Joint Venture that's rewarding and profitable for both parties. The product creator gets your glowing recommendation to encourage others to buy, and you get a free link on his site!

Likewise, there's nothing wrong with seeking out other internet marketers or business people to give your site an endorsement. Sometimes they'll want a free copy of your product to look over, but that's a small price to pay for a "high level" endorsement! Most times all you have to do is write and ask.

Now I'd like to add just one more point to show importance of learning Art of Endorsement and using it as a Joint Venture. At this particular time, major search engines are listing sites according to web popularity. That is, they spider your site and then check to see how many other sites have links back to yours, and what their ranking is. The more links they find, higher your site's ranking will be.

Consider benefits of having your endorsement with your signature line with a link back to your siteon every affiliate program's site you belong to, every website for product you've bought, every newsgroup or ezine you subscribe to. The possibilities are enormous!

Yes, Art of Endorsement can be extremely powerful in right hands. Be sure, if you use it, you do so responsibly.

No gorrila suits please?

K.R. Nadreau is the author of "Up Front Marketing ~ Selling Without Selling Yourself Short." He's a motivational speaker/writer who has spoken to upwards of 2,500 at a time, and has been instrumental in the creation of countless successful businesses both for profit and non-profit. His articles about business and culture are read by thousands.