Uncover Your Hidden Markets

Written by Bob Leduc


Continued from page 1

Prospects and customers will think of you as being "one of us" ...a specialist who caters to their unique needs. They will want to do business with you because you understand their special situation and know exactly what they need.

As a specialist you also eliminate much of your competition ...even if their prices are lower. Most customers will pay a little more to buy from a specialist so they can avoidrepparttar risk of doing business with a competitor who has little or no understanding of their special needs.

Bonus: When you deliver results as a specialist you also establish yourself as an expert in your field. Customers will proudly refer other prospects to you. They appreciate what you did for them and are confident you will deliverrepparttar 120497 same results for others.

You can boost your sales significantly by usingrepparttar 120498 two simple, low-cost steps revealed in this article. Just (1) identifyrepparttar 120499 narrowly defined sub-markets hidden in your main market. Then (2) become a specialist catering torepparttar 120500 unique needs ofrepparttar 120501 customers in each of these sub-markets.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV


The Art of Endorsement

Written by K.R. Nadreau


Continued from page 1

"I have to admit, this isrepparttar best ebook I've ever written. It took years of research to come up with allrepparttar 120496 tried and true solutions to internet marketing. I use this plan myself and I've never seen results like this before!"

You can write anything you want to, as long as it tells people how you feel aboutrepparttar 120497 product. If they seerepparttar 120498 pride you have in your work, it'll encourage people to look into it further. It'll add some personal worth to your sales copy that will make people take pause.

Now let's flip this thing over and look atrepparttar 120499 other side ofrepparttar 120500 Endorsement scenario. If you've noticed on many marketing websites,repparttar 120501 webmaster includes a section or two called, "Here's what others say. . ." Those little sections are actually endorsements from other people aboutrepparttar 120502 product. Sometimes those endorsements are solicited byrepparttar 120503 product's creator, other times they're given freely and spontaneously by repparttar 120504 person who's usedrepparttar 120505 product and loved it.

Either way, it's a win/win situation for both of them.

I'll tell you why. . .

Nine times out of ten, an endorsement is followed byrepparttar 120506 endorsee's signature and website link. I don't know about you, but I consider that free, traffic getting advertisement! A lot of people are prone to researching repparttar 120507 validity of a product by checking outrepparttar 120508 people endorsing it. So guess what they'll do? That's right, they click onrepparttar 120509 link!

So submitting your endorsement of other people's products can be considered a Joint Venture that's rewarding and profitable for both parties. The product creator gets your glowing recommendation to encourage others to buy, and you get a free link on his site!

Likewise, there's nothing wrong with seeking out other internet marketers or business people to give your site an endorsement. Sometimes they'll want a free copy of your product to look over, but that's a small price to pay for a "high level" endorsement! Most times all you have to do is write and ask.

Now I'd like to add just one more point to showrepparttar 120510 importance of learningrepparttar 120511 Art of Endorsement and using it as a Joint Venture. At this particular time,repparttar 120512 major search engines are listing sites according to web popularity. That is, they spider your site and then check to see how many other sites have links back to yours, and what their ranking is. The more links they find,repparttar 120513 higher your site's ranking will be.

Considerrepparttar 120514 benefits of having your endorsement with your signature line with a link back to your siteon every affiliate program's site you belong to, every website for product you've bought, every newsgroup or ezine you subscribe to. The possibilities are enormous!

Yes,repparttar 120515 Art of Endorsement can be extremely powerful inrepparttar 120516 right hands. Be sure, if you use it, you do so responsibly.

No gorrila suits please?



K.R. Nadreau is the author of "Up Front Marketing ~ Selling Without Selling Yourself Short." He's a motivational speaker/writer who has spoken to upwards of 2,500 at a time, and has been instrumental in the creation of countless successful businesses both for profit and non-profit. His articles about business and culture are read by thousands.

http://taoenterprises.com/upfront/upfront.html


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use