Want a simple, low-cost way to boost your sales? Just uncover narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on specific needs of prospects in these hidden market segments.

1. How to Find Your Hidden Markets

Start by evaluating your existing customers. Look for groups of customers with similar characteristics you do not currently cater to in your advertising. Then create new versions of your sales message appealing to their specific needs. You will attract a lot more customers just like them.

For example, owner of an accounting service marketing to small businesses noticed that many of his new clients were landscapers or insurance brokers. Therefore he created separate web sites highlighting unique benefits his service provided to clients in each of these businesses.

The two sites looked similar, but their sales content was customized to appeal to specific needs of potential clients in each market. Visitors to either site probably assumed he specialized in working with companies in their industry. Within 2 months he was able to increase number of new clients from each group by over 25 percent.

Tip: You can also narrow appeal of an existing web site without losing its effectiveness with your main market. Just create customized web pages for each market segment you want to target. Then add a link to each of these specialized pages on your home page.

2. Adapt to Your Customers and Become a Specialist

"Step Right Up and See Miraculous, Awe-Inspiring, Dynamic, Never-Before-Seen, Guaranteed-to-Save-You- Thousands-and-Make-You-Twice-as-Much-as-Anything-You've-Ever-Seen-Before, Super-Deluxe, All-Powerful, Amazingly- Simple-to-Use, User-Friendly, The One-the-Only, The Most Versitle, Stupendous, Fire-the-Boss, Crazy-to-Pass-Up, Can't-Live-Without, Handy-Dandy (insert product name here)!!!!!!

You see, old time circus announcer had something on ball. His entire purpose was to lure people into Big Top by way of a highly motivational endorsement of product. And it worked like a charm!

People would stream into that Big Top tent even though there was an enormous chance that it was a huge scam. Chances are they'd go in there and find a man in a gorilla suit or something as obviously fake. But in spite of that, people loved it, because they were pre-sold on possiblities due to enthusiasm of announcer. He sold them on concept that "maybe this time it's real".

It became worth two bits to find out. If he did it right, it was nearly irresistible!!

Now I'm not trying to encourage anyone to scam people. There's certainly enough of that going around and we don't need any more of it. But I am endorsing you learn Art Of Endorsement!

An endorsement is simply a statement, usually just a couple of lines, that express YOUR feelings about something. If you've ever gone to a particular restaurant and then told your friends how much you liked food, you were giving place an endorsement. Or maybe you went to see a movie and told others how much you enjoyed it. . .same thing! You can do likewise for your own products, or ones you're selling for someone else.

It's really not all that hard to learn. If you already write ad copy, you can easily tweak your campaign just a bit and add an endorsement into your ad. Your website can also become a glowing endorsement for products you sell. It's just a matter of changing view from which you're writing.

Many ads and websites feature all great things product or program promises to provide. Nothing wrong with that, and I would recommend you add all that in too. However, if you tell people how you FEEL about product or service, then you're giving them your endorsement.