2. Who cares? Virtually everyone.

Those two questions pushed Taliban to forefront of every mainstream newspaper, magazine, TV news program, radio news program and Web news site in world.

This is an extreme example, but it makes point.

If you want a story in mainstream media, your story idea must appeal to a well-defined audience. If you want your story to appear in a trade magazine for nanotech engineers, then your story idea must appeal to nanotech engineers. If you want your story to appear in a suburban weekly, then your idea must appeal to geographical, provincial interests of that weekly’s subscribers.

The PR Rainmaker knows: If you want news media to write about you or your company, you must clearly and concisely answer questions “What’s new?” and “Who cares?”

Copyright 2003 by W.O. Cawley Jr.

If you offered 10 quality (and genuine) testimonials to 10 different websites they could send 50 unique visitors your way on a daily business.

1500 Free Unique & Targeted Visitors Every Month!

ADDED BONUS: Not only do you receive free traffic through this marketing strategy but this also helps your link popularity with search engines. Link popularity is proving to be next best thing when it comes to ranking high on search engines so this is money in your pocket for virtually nil effort on your part.

Take a minute to make a list of all membership programs you belong to, affiliate programs you’re a member of, products and services that you promote on a regular basis and I’m sure you’ll be able to come up with at least 10 testimonial targets easy.

3 Quick Ways To Effective Testimonial Marketing

(1)Give Powerful Testimonials.

The more credible your testimonial better chance you have of having your testimonial published on a site and featured in a better position. Be specific in your testimonials, just like you are in sales pages and your ads. For example, “I earnt $187.00 in my first 10 days of using this product” etc is much more effective than “I made some sales in first month”. The more specific you are, higher your visibility will be.

(2)Be Choosy With Offering Testimonials.

You’re probably thinking I’ve had a bit to drink since I started writing this article and coming up with this point because haven’t I just defeated whole purpose to my article? I don’t think so. If you offer testimonials to every person with a website you’ll lose all credibility. Make your opinion matter by only putting your name to products and services that really deserve it. A bit like athletic sponsorship deals. You are going to be endorsing a certain product people will associate you with…so make sure it’s worthy of your acclaim. If in doubt, don’t put it out.

(3)Make Your Testimonials Sell.

Make sure you take time to promote yourself by signing your full name and website address on bottom of all your testimonials. Even better do what one noted internet marketer did and give yourself a label. The Fr** Ad Guru may be taken but can you think of a nifty name to brand your own identity? If so, throw it in and your testimonial may just get featured just because they like your name – for example, Cheapskate Suzy, Future Internet Millionaire etc.