Two Questions You Must Answer to Make News

Written by Rusty Cawley


Continued from page 1

2. Who cares? Virtually everyone.

Those two questions pushedrepparttar Taliban torepparttar 121031 forefront of every mainstream newspaper, magazine, TV news program, radio news program and Web news site inrepparttar 121032 world.

This is an extreme example, but it makesrepparttar 121033 point.

If you want a story inrepparttar 121034 mainstream media, your story idea must appeal to a well-defined audience. If you want your story to appear in a trade magazine for nanotech engineers, then your story idea must appeal to nanotech engineers. If you want your story to appear in a suburban weekly, then your idea must appeal torepparttar 121035 geographical, provincial interests of that weekly’s subscribers.

The PR Rainmaker knows: If you wantrepparttar 121036 news media to write about you or your company, you must clearly and concisely answerrepparttar 121037 questions “What’s new?” and “Who cares?”

Copyright 2003 by W.O. Cawley Jr.

Rusty Cawley is a 20-year veteran journalist who now coaches executives, entrepreneurs and professionals on using the news media to attract customers and to advance ideas. For your free copy of the hot new ebook “PR Rainmaker,” please visit www.prrainmaker.com right now.


How To Get At Least 50 Visitors A Day Free

Written by Karin Manning


Continued from page 1

If you offered 10 quality (and genuine) testimonials to 10 different websites they could send 50 unique visitors your way on a daily business.

1500 Free Unique & Targeted Visitors Every Month!

ADDED BONUS: Not only do you receive free traffic through this marketing strategy but this also helps your link popularity with search engines. Link popularity is proving to berepparttar next best thing when it comes to ranking high on search engines so this is money in your pocket for virtually nil effort on your part.

Take a minute to make a list of allrepparttar 121030 membership programs you belong to,repparttar 121031 affiliate programs you’re a member of,repparttar 121032 products and services that you promote on a regular basis and I’m sure you’ll be able to come up with at least 10 testimonial targets easy.

3 Quick Ways To Effective Testimonial Marketing

(1)Give Powerful Testimonials.

The more credible your testimonialrepparttar 121033 better chance you have of having your testimonial published on a site and featured in a better position. Be specific in your testimonials, just like you are in sales pages and your ads. For example, “I earnt $187.00 in my first 10 days of using this product” etc is much more effective than “I made some sales inrepparttar 121034 first month”. The more specific you are,repparttar 121035 higher your visibility will be.

(2)Be Choosy With Offering Testimonials.

You’re probably thinking I’ve had a bit to drink since I started writing this article and coming up with this point because haven’t I just defeatedrepparttar 121036 whole purpose to my article? I don’t think so. If you offer testimonials to every person with a website you’ll lose all credibility. Make your opinion matter by only putting your name to products and services that really deserve it. A bit like athletic sponsorship deals. You are going to be endorsing a certain product people will associate you with…so make sure it’s worthy of your acclaim. If in doubt, don’t put it out.

(3)Make Your Testimonials Sell.

Make sure you takerepparttar 121037 time to promote yourself by signing your full name and website address onrepparttar 121038 bottom of all your testimonials. Even better do what one noted internet marketer did and give yourself a label. The Fr** Ad Guru may be taken but can you think of a nifty name to brand your own identity? If so, throw it in and your testimonial may just get featured just because they like your name – for example, Cheapskate Suzy, Future Internet Millionaire etc.

Copyright 2003. Karin Manning. All Rights Reserved. Karin Manning is the publisher of Net Wealth, a newsletter filled with up to the minute tips and techniques for growing your business online plus your free subscribers club. Subscribe by visiting http://www.reprintrights4u.com/earnprofitsmonthly and filling in the ePackage popup on entry.


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