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There are many more but this should give you an idea on how to make stronger persuading suggestions to your readers.
SINGLE WORDS
Perhaps
best way to improve your ad copy is by replacing simple common words with more descriptive ones. It is important that your ad copy reads well so don’t just rapid fire in alternative words. Following are some common examples of words you might use and some excellent replacements.
Word: Good
Example: Our product is good.
Replacements Include:
- Highest quality
- The greatest
- Outstanding
- Top-of-the-line
- Top-notch
- Sets standard
- The best in business
- Superior
Our product is top-of-the-line.
Phrase: Saves Money, Value Priced, etc.
Example: Our product is cheap.
Replacements Include:
- Tremendous savings
- Pays for itself
- Inexpensive
- Thrifty
- Low cost
- Your money’s worth
- Economical
- Affordable
- Cost-efficient
Our product pays for itself.
Word: Money Making
Example: Our product will make you money.
Replacements Include:
- Make money easy way.
- Double your earnings.
- Keeps on selling.
- Money in bank.
- The opportunity of a lifetime.
- High Yields
- Make a bundle.
- Generates overnight profits.
With our product you will make money easy way.
With a little crafting you can turn ordinary ad copy into a goldmine. Read through your ad copy many times to find holes. Every word written down or spoken to a potential customer must make a statement. Competition on business gridiron is brutal and you simply can not afford to drop ball when it comes to ad copy. For more helpful tips, please visit Internet Business Entrepreneur.
©2005 Jason Andrew Martin LLC
Jason A. Martin has been conducting business on the Internet for 11 years. He is a free-lance writer on many topics and is currently working on obtaining a degree in Journalism and Law.
His official blog can be viewed at: Jason A. Martin
