Treble your Adsense Earnings in 60 MinutesWritten by Kenny Hemphill
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Whatever reasoning, as soon as I made above changes to my Adsense ads, clickthrough rates doubled, immediately. The second technique is much newer and one which is entirely based on my own experience. Google has recently added a new type of Adsense format, called Adlinks. This displays a series of links on your page in same style of Ad unit as regular Adsense ads. When a user clicks a link they are taken to a page of adverts that resembles regular Google search results. As a publisher, you are paid every time a user clicks one of those ads. Adventurous soul that I am, I jumped in with both feet and started to trial Adlinks on my most visited pages as soon as it was launched. I'm using four links in a square box format, positioned top left of my page content. After a few weeks of running Adlinks alongside regular Adsense ads, it's clear that return on Adlinks is about a fifth to a quarter higher than regular ads. There's no clear reason for this but one explanation may lie in fact that clicking on an Adlink takes user to page of 'results'. When a user clicks on one of these, you are paid for click. If user finds what they want, great, if not, it seems that they hit Back button on their browser and try again, just as you would for normal search engine results. Then they click on another result, and you get paid again. So it's possible to be paid more than once from same Adlink click. Now, this reasoning is speculative, but it does make perfect sense in light of my Adlinks results. Finally, Adsense has some excellent tracking statistics that allow you to track your results across a number of sites on a site by site, page by page, or just about any other basis you choose. This is a very powerful tool and you should use it to find out which ads are performing best for you and fine tune your Adsense and Adlink ads accordingly. So you see, by spending an hour or so of your time making a few adjustments to Adsense ads on your sites, you can very quickly treble your Adsense income. Give it a go, you'll be amazed by results.
Kenny Hemphill is the editor and publisher of The HDTV Tuner and has been running Adsense ads for two years.
| | How To Be Found On The Net Written by David Bell
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Some of your pages may be created *only* to attract search engines. You may want visitor to click on "Back to Contents" immediately. You won't want a visible link from Contents page to that page but you must have some form of link, otherwise search engine is unlikely to find page in first place. For these pages, it's usually best to have a single pixel image that matches background colour. Use this pixel image as link. It doesn't matter if somebody clicks on it but you don't want it to be an obvious link that distracts visitor from main contents list. However, it's better if every page contains really useful information in form of sentences, rather than a jumble of key words to attract search engines. * Search engines page- Another invisible link to a "search engines" page can be employed. Create a page that lists every search engine that you can find, with proper links to each. Put an invisible link to that page from your contents page. In fact, you could make link visible if you wish. Many search engines like to find a link to themselves and such a link will increase ranking of your site. For a list of some search engines, look at this page: http://www.satcure.co.uk/searchit.htm * Never delete a file- If a web page has been registered with a number of search engines, you'd be crazy to erase it, wouldn't you? Well, there must be a lot of crazy people out there! Every time I do a search I find at least half a dozen links to files which "no longer exist". If I decide that a page is no longer relevant, I remove links TO it but I leave page intact (apart from removing offers for sale, prices or anything else that's out of date). I make sure there's a "This page is no longer updated" (or similar) notice and a "Return to Contents" link. This page continues to attract visitors to my web site, even though it is no longer specifically relevant. NEVER delete a file. Likewise, never delete a web site if you can possibly avoid it. I have my own "personalised" URLs now but I still maintain my original web site because its pages are registered with hundreds of search engines. * Advertise in News Groups- Many search engines monitor USENET News Groups. Most News Groups do not permit advertising but there's nothing to stop you from replying to somebody's posted question with a suggestion like: "I had this problem, too, and I found answer at http://www.netcentral.co.uk/satcure". Having your web site URL appear in a number of News Groups can increase its ranking with some search engines. * Add it to your signature- Whenever you send an e-mail message, make sure your signature includes your web site URL. This is advertising at its cheapest and, often, most effective. Even if you are writing to an existing customer, he/she may have mislaid your web site URL or may be thinking about getting around to ordering something else, maybe, sometime, if he/she can be bothered! With your URL in front of them, all they have to do is click on it. Repeat business is easiest to get so make it easier still. * Put it on your stationery and vehicles- Print your web site URL in as many places as possible. It represents FREE advertising. Put it on your company stationery, your vehicles, free gifts, products, brochures and anything else that people see. I am continually amazed to find companies that do not do this! I hope this helps in your future marketing decisions.
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
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