Treble your Adsense Earnings in 60 MinutesWritten by Kenny Hemphill
Treble your Adsense income in 60 minutes.Google's Adsense is one of most powerful weapons in website publisher's arsenal. It enables you to monetize your sites easily and if used properly can generate a very healthy income. However, if you're not using it properly and maximizing income you squeeze from it, your leaving money on table something we all hate doing. Boosting your return from Adsense can be done very easily and quickly, and you'll be amazed by results. I ran Adsense on my sites for over a year before I discovered these techniques, and like many people, I though I was doing pretty well. My clickthrough rates and CPM figures were very healthy, and I didn't honestly think that they could be improved a great deal. How wrong I was. Immediately after I implemented a few quick changes my clickthrough rate more than doubled, and by doing some fine tuning I manged to get nearly three times as many people to click on ads as had been previously doing so. The first technique is one that was 'discovered' by amazingly helpful Debs, on SIteSell's SBI! forums. When I read it originally, it made sense and I decided to goive it a go, but I wasn't prepared for immediate impact it would have on my income. It involves making only a few simple changes to format and positioning of your Adsense ads. Firstly, forget about using banners or skyscrapers. These ad formats are almost universally ignored by surfers. Why? Because we've all been conditioned to recognise a skyscraper or banner as an advert and as these adverts are rarely of any interest, we ignore them. What's needed is a way of integrating Adsense ads into editorial on your site as seamlessly as possible. To do this you need to do three things: 1. Use 250 x 250 rectangle format 2. Make background color of ad same as background color of your site, or as close to it as possible. 3. Make ads borderless by setting border color to be same as background color of ad. These changes can be made by logging into your Adsense account and creating a custom format. Just select 250 x 250 ad format, and create a custom color palette. Use color picker to pick coor you want. The Javascript is automatically generated at foot of page, ready for you to copy and paste into pages on your site. Now, you need to position your ads where surfers are most likely to click on them. Research using retina scanning technology has shown that place that surfers tend to look at first and most often is top left. I don't know reasons for this, perhaps it's because that's where we're used to seeing most useful search engine results (at top of rankings) and search engines are sites we most often visit, so we automatically look at same place on other sites.
| | How To Be Found On The Net Written by David Bell
You want your web site to be found? Here are some tips that Iıve picked up during last five years of designing web sites. Most of these tips have never been mentioned previously, yet they are *extremely important* to success of your web site! * The more better - You can have a single web page and fill it with 300 key words and phrases but it probably wonıt get a high ranking on any search engine because actual "relevance" of each individual key word is low. Far better to have 300 web pages on your site, with a few key words repeated three times on each. That way, relevance of those particular key words is high for specific page on which they appear. Better still if a key word appears in page title, meta key tags, first heading and as first emboldened word. Each page should also contain sentences which are relevant to its subject, amounting to at least 100 words, otherwise a search engine is likely to ignore it or consider it to be "spam". This "rule" is especially applicable to your Index page. If it contains only a heading and words "click picture to enter", for example, a search engine will not give it a high ranking and may even ignore it completely! * One at a time- How can you create *three hundred* pages? Easy: one at a time. You don't have to write them all at once; consider it an ongoing project. One hundred words per page is sufficient. For example, consider a site that sells Satellite Television accessories. There are lots of key words that people might search for in order to find such a site. You need to create a specific page for every one. Here is a few: Title: Satellite Television Accessories. Repeat this key phrase.. Title: Satellite Dishes. (dishes.htm) Title: Television Aerials. (aerials.htm) etc. Title: TV Distribution Amplifiers. Title: Satellite Cable. Title: Satellite Receivers. Title: Remote Control Handsets. Title: Satellite Decoders .. and so on. Each page gives some information about specific item or subject and repeats key word or phrase a number of times. In addition, common misspellings of word can be added to meta tags and put at bottom of page. Don't try to hide them by making them same colour as background - some search engines see this as "spamming". Put them in full view under title "Common misspellings" or "For search engines". For example: "Sattelite, satalite, satallite, statallite, antena, arial, aeriel, ariel, reciever ..." Adding misspelt words like this can often put your page at top of "found" list when person searching is not able to spell. (Whether you want to attract illiterates is another question! However, in my experience, such people are usually rich brain surgeons and company directors who normally employ a clerk to do their typing). * Foreign words- In Europe it is especially important to include non-English words, too, since you don't want to exclude potential sales in Germany,France, Spain....For example, word for "Remote Control Handset" in German is "Fernbedienung". If you want to sell to countries whose first language is not English then it will be worth your while to look up most important words and add them to your page. If you are in USA or Canada, remember that not all Hispanics and French Canadians are poor! * Contents Page Link- Every page should have a link back to contents page. Imagine searching for a subject and finding a page with a brief mention of it. "This looks promising, but how do I find home page or contents page of this site?" Sometimes it's obvious but sometimes it's impossible to find, particularty if web site uses a "phantom URL" or a redirect system. Be sure to put a "Back to Contents" link on every page. Pages within a frame can be especially problematic since search engine can link you direct to an inner page without frame page that contains contents list! However, if pages are within a frame, make sure you add "_parent" tag to "Contents Page" link, otherwise you could end up with a frame inside a frame - very annoying for visitor.
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