Top Three Small Business Marketing Tips

Written by Joel Sussman, Marketing Survival Kit.com


Continued from page 1
and reinforce your marketing message inrepparttar minds of your target audience. 3)Be prepared: Always have an up-to-date supply of professional-looking business cards with you wherever you go, and hand them out at every possible opportunity. A second key element of being prepared involves knowing exactly what you're going to say when someone asks you what business you're in or what you do for a living. Think of it as sort of a 20 second "conversational commercial". You don't want it to sound like a sales pitch, but you do want to radiate enthusiasm and put your business in its most favorable light every time you talk about it. A third important aspect of being prepared is having a fresh supply of brochures at your office, briefcase, and car. When someone expresses interest in your services, that's a good opportunity to hand them a brochure or write down their address and promise to send them some information, including a well-written sales letter. To stay motivated and goal-oriented, think of a qualified lead as "a sale waiting to happen". While you can't convert all prospects to customers, you can continually bring in new business by acting on hidden (and obvious) marketing opportunities. © 2004 Optimal Marketing Communications

Joel Sussman, president of Optimal Marketing Communications, is a marketing writer and Internet entrepreneur. Visit http://www.marketingsurvivalkit.com for more free marketing tips, recommendations, and ideas.


Want More Sales? Write A Barry Bonds Sales Letter

Written by Dean Phillips


Continued from page 1

Push their emotional "hot buttons", by using magic selling words like, new, save, amazing, free, guaranteed, security, no-risk, look younger, feel better, etc!

Finally, we come torepparttar last letter inrepparttar 120149 formula, but certainly notrepparttar 120150 least: A="ACTION." You want to close your sales letter with a call to action! In other words, ask them forrepparttar 120151 order. It's important to ask forrepparttar 120152 order at least six or more times.

Here are a few examples of effective closes:

1. "Just click onrepparttar 120153 button below to order NOW--Risk-Free!"

2. "To get your FREE web site--Order NOW!"

3. "Limited time offer! Order NOW!"

Something else that's very effective is to include a post- script (P.S.) atrepparttar 120154 end of your sales letter. Your post-script should include an enticement of some sort, to get your prospects to order NOW. You should also userepparttar 120155 post-script as a final call to "ACTION!"

Here's an example of an effective post-script:

P.S. If you order withinrepparttar 120156 next 7 days, you'll also receive a personalized calculator mouse pad absolutely FREE, with your company's name embossed in gold lettering! Order NOW!"

You can also use a post script to tie everything together, by summarizing your most important benefits.

Another reason that you should use a post-script is strictly elementary. Studies have shown that most people, when reading a sales letter will readrepparttar 120157 headline and then immediately zoom right down torepparttar 120158 bottom ofrepparttar 120159 page to check outrepparttar 120160 price, and see if your offer is anything that they'd be interested in.

WARNING: Don't be fooled byrepparttar 120161 simplicity ofrepparttar 120162 AIDA formula. It's been proven over time. It's powerful, and it works. In fact,repparttar 120163 power is in its simplicity.

Also, when writing a sales letter, there are two critical points you must NEVER, EVER forget:

1. Most people don't make a buying decision based on logic. They make a buying decision based on their emotions. They justify their decision with logic, afterrepparttar 120164 fact.

2. People don't want to feel like they're being coerced or pushed into anything. They want to feel like they arrived at a buying decision completely of their own free will.

Go back and read those two points again. Obviously, that's a very fine line to walk. But you MUST learnrepparttar 120165 distinction, if you want to masterrepparttar 120166 art of writing effective sales letters.

In closing, followrepparttar 120167 AIDA formula faithfully and it will rarely let you down.

And remember, when writing your sales letters, ALWAYS, ALWAYS, ALWAYS answer that one question we all want to know: "What's in it for me?"



Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Visit his website at: http://www.lets-make-money.net


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use