Top Three Small Business Marketing Tips

Written by Joel Sussman, Marketing Survival Kit.com


1)The first step to a successful marketing campaign involves planning. Know what you're going to do, when you're going to do it, what your distinctive sales message is, what your competitive advantages are (fromrepparttar customer's point of view), and how you're going to combine different strategies. Possessing this knowledge will put you in an infinitely stronger position than if your marketing approach is in any way haphazard. Put your plan on paper and refine it every day. 2)Important principle: Prospective customers generally need to be exposed to your company name and marketing message multiple times before they can be persuaded to do business with you. Cautionary note: That does not mean it's advisable to make a long-term commitment to an untested advertising campaign. Reducerepparttar 120150 risk and increaserepparttar 120151 likelihood of a successful outcome by first experimenting with different headlines, bulletted selling points, graphics, or themes to find an advertising concept or combination of elements that produces a solid response rate. Remember, though, that advertising is only a small segment of your overall marketing strategy. There are a myriad of other techniques -- many of which are inexpensive -- that can be used to effectively promote your business, increase your visibility, enhance your image,

Want More Sales? Write A Barry Bonds Sales Letter

Written by Dean Phillips


I'm not a baseball fan. Never have been. In fact, I haterepparttar sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possessesrepparttar 120149 exact same intangibles every great sales letter possesses. He's loyal, consistent, powerful, and hits a ton of home runs, year after year after year! Those are all things that great sales letters do and have done fromrepparttar 120150 very beginning.

And believe it or not, of allrepparttar 120151 aforementioned intangibles,repparttar 120152 number one intangible is loyalty. All great sales letters remain loyal to one ofrepparttar 120153 oldest of all copywriting basics:repparttar 120154 AIDA formula!

You MUST write every single sales letter usingrepparttar 120155 following classic AIDA formula. If you are loyal torepparttar 120156 formula,repparttar 120157 consistency, power and home runs will follow. That's a proven fact. Here'srepparttar 120158 formula:

A=ATTENTION I=INTEREST D=DESIRE A=ACTION

Let's break down each letter, so that you can understandrepparttar 120159 full import ofrepparttar 120160 formula:

A=ATTENTION: The very first thing your sales letter must do is get your prospects attention. The best way to do that is with an effective headline.

So, what's an effective headline? An effective headline is any headline that answers this question: "What's in it for me?" That's all your prospects really care about. What's in it for them? Here's an up-to-the-second example of an effective headline: "Want More Sales? Write A Barry Bond Sales Letter."

So, what makesrepparttar 120161 title of this article an effective headline? Three things: First of all, I answeredrepparttar 120162 "What's in it for me" question--which in this case would be more sales. Secondly, I brilliantly interjectedrepparttar 120163 curiosity factor. I made you wonder what a Barry Bonds sales letter is. And last but not least,repparttar 120164 headline made you read this article.

And that my friend isrepparttar 120165 whole point! You want prospects to read your sales letter!

Now, we come torepparttar 120166 second letter inrepparttar 120167 aforementioned AIDA formula: I="INTEREST." After you get your prospects attention, you want to get them "INTERESTED" in your product or service. You do that by immediately telling them what your headline promises. You don't waste their time with a bunch of fluff and garbage that nobody but you cares about.

Tell them what they want to know, starting withrepparttar 120168 very first paragraph, and continue to tell them, right through torepparttar 120169 very last paragraph. If you keep them interested, they'll keep reading, right torepparttar 120170 very end--just like you're doing now with this article.

Next comesrepparttar 120171 third letter letter inrepparttar 120172 formula: D="DESIRE." You have to make your prospects "DESIRE" your product or service. Andrepparttar 120173 way to do that is with benefits, benefits and more benefits!

Remember, just keep telling them what your headline promised. Also, tell them what they stand to gain by purchasing your product or service. More importantly, tell them what they stand to lose, if they don't purchase.

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