Number 4: Make Your Marketing More Accountable.

Because your marketing is targeted and is designed to elicit a direct response from your prospects, you know exactly how well your marketing is working. You can also do very precise cost anaylsis for new customer acquisitions. With database marketing, your calculations of your ROI will be much more precise. This will allow you to eliminate ocstly and ineffective methods of marketing you may be using. ab

Number 3: Improve Communications Internally Between Your Marketing People And Product Development.

This ties back to number 10. The efforts of marketing people will assist product development people in their decisions about what new products to develop. The analysis will also provide areas of improvement for products. The fact that it is marketing staff that is gathering and analyzing this data will help them to communicate better with technical people. This will help marketing people better understand products and thereby improve their ability to market these products. When there is close cooperation between marketing aspects and technical aspects, a company flourishes. One of best examples of this was App;e Computers during early days of MacIntosh!

Number 2: iMprove Customer Care.

This one is really important. The happier and more satisfied your customers are, more likely they will buy from you again. This goes back to whole trust issue. You satisfy a customer and they will trust you explicitly! Because database marketing is so interactive, it makes it almost impossible not to satisfy your customers, as long as you use information you are collecting in a positive and constructive manner.

AND THE NUMBER 1 OBJECTIVE THAT DATABASE MARKETING WILL ACHIEVE FOR YOUR BUSINESS IS THAT IT WILL COORDINATE THE DIFFERENT ASPECTS OF HOW YOUR MARKETING AND HOW THEY AFFECT THE INDIVIDUAL CUSTOMER.

This means that, when it is done effectively, database marketing will allow you to PERSONALIZE your marketing efforts. You cna quite literally tailor your marketing to each customer. In Web Street Journal, we will show you how to do that.

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Wrote an article around one of many affiliate programs I had joined "search engine commando" and called it price of spamming search engines. Now where to submit it, I decided to go straight for jugular and submitted it to Inside Office one of premier newsletters on net.

About two weeks later I got home from work turned on computer to check my email, and was totally gobsmacked there was a string of emails from SEC with subject line "YOU HAVE MADE A SALE". There were 24 emails all telling me I had made a $24.95 commission on sales of SEC.

There were another 10 emails in my in box asking me questions about SEC and where could they get it, also in there was my copy of Inside Office with my article headline in subject line.

I was in print, I had made money and I was hooked for life.

That article produced sales and enquiries for a whole week, I actually got people signing up for my newsletter, I was an Internet warrior.

So I wrote another article about another affiliate program, submitted it to Inside Office again. Nothing Zilch never got published. Annoyed but determined I submitted it to Internet Day another high profile Internet ezine.

Bingo not only was it published it made sales just like other one did, but best of all I got an email from one of biggest names in internet marketing Joe Robson.

Joe told me what a great article it was and thanked me for great tips in it (kept that email) I replied to Joe asking him if I could use his comments as a testimonial, he agreed and I proudly put it at top of my WebPages. Subscriptions to my newsletter tripled overnight

Went back to warriors forum and started taking heed of what was being said, even chipped in with a few comments of my own. Now those people, who were so willing to help, people like. Teresa King, Diane Hughes, Paul Meyers, Patty Baldwin, Heather Coleman, Ian Noakes, Gary sergeant, Pamela Heywood all know who I am. I get emails from them asking my opinion, inviting me to participate in joint ventures. Thanking me for info I have given them.

I am one of those people whose replies are read by newbies in forum.

Is this just boasting on my part, NO I'm proud of that but reason for telling this story is to get you to realise you have got to get involved, make contacts, make friends, make a name inside circle of people who can set you on your way. Then give back that help to people coming in later.

All those contacts and people that listen to what I have to say, make me money.

At least some of those names above are not only mentors they are customers and business partners.

I guess what I am trying to say here is sometimes it's not what you know but who you know that counts.