Top Ten Objectives of Database Marketing

Written by John Botscharow


Top Ten Objectives of Database Marketing by John Botscharow

Database marketing depends on you creating a pool of information about your individual customers and prospects. Thsi data is taken from order forms, information requests, customer service contacts, questionnaires, etc. You use this information to analyze what your customers are buying, what they want, what they need, what they are interested in.

You can then combine this analysis withrepparttar opportunities offered by your database t contact individual customers or prospects using a variety of methods (email, telephone, letter, fax). This allows you to achieve a number of possible objectives. Here arerepparttar 121647 top ten objectives you can achieve with database marketing:

Number 10: Design New Products That Meet Identified Needs.

It's a whole lot easier to sell your customers something THEY want, rather than what you might want. Also,repparttar 121648 fact that you included them inrepparttar 121649 decision-making process will carry considerable weight when they decide WHERE to buy!

Number 9: Target Your Marketing More Accurately.

When you explainrepparttar 121650 beinefits of your products or services in terms of needs that your customers have expressed, it makes it easier for them to buy. Also, your efforts become more efficient because you aren't "selling iceboxes to Eskimos." The people you market a particular product to are those you have already identified as having a need or use for that product. These prospects will be much more receptive.

Number 8: Promote The Benefits Of Brand Loyalty.

This is true especially with those customers you have identified as being at risk for going to your competition. No need to "preach torepparttar 121651 choir." But you will know who is NOT inrepparttar 121652 choir.

Humber 7: Identify Those Customers Most Likely To Buy New Products Or Services.

Based on past buying records as well as other data, you should be able to tell who is a likely prospect for a new idea or new product. Some people are more willing to try something new than others. your data analysis should help you identify them. Then, when you release a new product, include them in your marketing efforts!

Number 6: Increase sale effectiveness.

When you feelrepparttar 121653 need for a sale, your data analysis will help you decide what kind of sale to have, what products would be most appropriate, etc.

Number 5: Support Low-Cost Alternatives To Traditional Sales Methods.

Database marketing, when done correctly, gives you a very high return on your advertising investment. Targeted advertising in general is better thanrepparttar 121654 "scttergun" approach. And when you can combine very targeted marketing with a very low cost, you will easily achieverepparttar 121655 primary goal of any guerrilla marketer: profits!

my cybernet life story, the life and trials of an Internet junkie

Written by Robert Pudy


my cybernet life story,repparttar life and trials of an Internet junkie

I sat here this morning in front of a blank screen desperately trying to think of a subject for my next article. It wasn't onlyrepparttar 121646 screen that was blank, my mind started to wander away fromrepparttar 121647 screen and on to random thoughts about Internet life in general and peoples names andrepparttar 121648 stories of how I got to know them started to pop in to my head.

When I realised here was my article with outrepparttar 121649 people I was thinking about my Internet experience would be less enjoyable and less profitable.

So this is going to be my cybernet life story,repparttar 121650 life and trials of an Internet junkie.

I startedrepparttar 121651 same way everyone else did bought a computer with a modem. (actully I bought it with money but it had a modem installed) never usedrepparttar 121652 modem for nearly a year figured if I started to log on torepparttar 121653 Internet it would end up costing me a fortune in telephone charges. Only finally used it whenrepparttar 121654 12 months warranty was nearly up needed to make sure it worked beforerepparttar 121655 warranty ran out. Guess what it had a faultrepparttar 121656 manufactures sentrepparttar 121657 wrong modem cable.

Got that one sorted out and then because I now had an ISP I started to userepparttar 121658 internet, well I surfed around aimlessly, and I was right cost me a fortune in telephone charges.

Then I noticed my ISP allowed me to have my own web site (free of course) so I built my first web page. What do you reckon happened next, got bombarded with spam about how I could earn 1 million in 2 weeks just by following a simple masterplan that would only cost me $50.00 if I purchased it today right now. Fell into that one several times, is all this sounding familiar getting a feeling of deja vous.

Ok now we have setrepparttar 121659 scene, where doesrepparttar 121660 making friends come into it.

One of those emails told me about this super duper new hosting company that would not only host my site but provide me with products of my own complete withrepparttar 121661 sales pages for each product. So I could start making money right away, plus they would pay me, all I had to do was get other people to sign up and I could earn a monthly income forever.

Wow lead me to it signed up right away uploadedrepparttar 121662 sales pages they sent me started to send out free ads submitted to FFA pages free classified sites. Zilch, nothing, (accept a credit card bill)

I stopped in my tracks something was wrong here what should I be doing that I wasn't, this was a good product great sales pages written by experts it had to sell.

Then I noticed that one ofrepparttar 121663 free extras you got was membership to a marketing forum calledrepparttar 121664 Internet Warriors, in desperation decided to log in and take a look.

BINGO here was allrepparttar 121665 information on what worked and why. What didn't work and why, I found people here who were willing to take me byrepparttar 121666 hand and tutor me for free.

I found out that free classifieds and FFA sites used to work but not any more, paid solo ads, and writing your own articles wererepparttar 121667 way to go. Writing my own articles "phew" could I do that, Yes I could well I could try at least.

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