4. Inexpensive, effective advertising Your customers will have a better knowledge of your products or services, as they are able to research your products or services in their own time, instead of having to rely on a furiously paced TV or radio ad to gather information they need.

5. Saves money You can save money on printing and postage costs for brochures, coupons, flyers, specials, newsletters, and other mailings.

6. Always available Your website is available 24 hours a day, 7 days a week. When you are unable to answer phone, you can be sure that your website is available to answer your customers’ questions for you.

7. Saves time The time that you would have spent on phone answering customers’ questions can now be used to invest in growing your business.

5.Hard to read

Is your message easy to read? Easy reading is more critical onscreen than in print. Problems that might be overlooked on paper are critical online. • Long lines of text are difficult to read and make it easy for visitors to lose their place at end of each line. Limit line length to 2/3’ds width of screen. • Keep sentences and paragraphs short, and add extra space between paragraphs. • Frequent subheads break body copy into short, bite-sized chunks. Each subhead “advertises” following text and provides an additional point for visitors to begin reading your message.

6.Hard to print

Do you make it easy for visitors to print important articles and descriptions? Links to “printer friendly pages,” correct line-and page breaks—add perceived value to your message and make it easier to share and read your message offline. You don’t need to offer a printer-friendly link of every page, just key articles or important products or upcoming events.

7.Hard to share

Do you make it easy for visitors to pass-along important articles to others? An “E-mail this to a friend or co-worker” link can expose your message to others who may join your opt-in e-mail list.

8.Hard to contact you

Do you make it easy for visitors to contact you? Do you include full contact information on every page, i.e. phone, fax, e-mail, and postal address? Avoid a single “contact us” link that only loads visitor’s e-mail program. Give visitors multiple chances to call, fax, or mail a letter!