Communication is lifeblood of your business and a single word - - yes, next word you speak can change course of your history, and even world's.

Your words… one-at-a-time, give you power over who you become and how well your business does.

Your communication process can open floodgates to business opportunities... Optimize your communication process and your business will achieve its objectives 25-50% faster.

How do I know, it's first thing that I work with business owner or executives to improve, because of how important it is to success of any business turnaround.

Oh, here is another little benefit: reduced operating costs, performance improvement, higher profits.

Alright Bob, tell me how to do it... Ok, I will give you three of necessary elements to work on...

1. State exactly what you mean.

2. Ask for exactly what you want.

3. Ask questions for clarity... Don't make assumptions.

4. ...

What you are working for is validation that both message and its meaning are identical to what was sent.

Are you ready for next step?...

Robert Poulton has successfully completed over 50 business turnarounds that range from moving a company from a $46,000,000 annual loss to net positive revenues of $7,000,000 within 18 months. Additional information is available by visiting: http://www.u2canprofit.com or drop him a note at rpoulton@u2canprofit.com

Why am I telling you all of this? Because this printer did not keep his word, and I will not use him again. He has lost all my future business.

Gaining trust of your customers is hard enough to do when your customers can physically walk into your establishment or pick up phone and talk to you directly. However, difficulty is exponential when all you have is an electronic storefront and business is done over Internet.

In end, your word is only thing you have to gain credibility with your customers. If you conduct your business with integrity to do what you say you are going to do, then you will build a base of loyal customers. Why? Because you will be providing a higher level of customer service than majority of your competitors, and you will stand out from crowd.