The subtitle of your book is a great way to increase sales. The subtitle gets to heart of book and convinces reader of book’s benefits. It lets people know that book is unique and that they really can’t live without it. It makes reader believe that he or she just can’t live without it – and that is your objective.

Check following subtitles:

• Woman-Sense Rules! – The Spiritual Woman’s Guide to Finding Yourself When You Didn’t Know You Were Missing • Fit to Cook – Why “Waist” Time in Kitchen? • Climb Your Stairway to Heaven – 9 habits of maximum happiness • Light Fire – Fiery Food with a Light New Attitude! • Spell Success in Your Life - A road map for achieving your goals and surviving success

In title and in subtitle, you can use humor or emotions to sell your book, but avoid clichés and “corny” expressions, or overly common sayings. They soon become stale and annoying. Keep your title unique, catchy and relevant.

Before making final decision on your book title, conduct a title search (Click Here to see our course, Idea to Book…to Success – fast, easy, simple way! for instructions on title searches). Although you cannot copyright a title, duplicating titles only leads to confusion, and you want people to buy your book, not a competitor’s book. Make your book title (and subtitle) one that increases likelihood of increasing your book sales.

© Copyright 2004 Ink Tree Ltd. Ink Tree Ltd. helps authors publish, market and sell books. We have all tools you need to succeed in book publishing. Let us help you make your book a success. http://www.inktreemarketing.com

10. Price book competitively in your genre.

11. Make your book look like it is good value for price – it’s all about perceived value in minds of buyers.

12. Don’t write for yourself – write for end buyer. Fulfill a need for them or make them feel better.

13. Think of corporate market when you are writing. Make a list of corporations that can benefit from your book, and then contact them.

14. Submit your book to book clubs at least six months before you publish.

15. Find an agent who sells to gift market.

16. Find an agent who sells foreign rights.

17. Find an agent who sells to display market.

18. Don’t be afraid to offer large discounts on nonreturnable sales.

19. Seek licensing agreements – they are a great source of income for no work on your part.

A professionally designed book opens many doors while an amateurish appearance closes many doors. It is vitally important that you invest in your book at beginning to create sales in long term. Plan for publicity and marketing before you print your books – printing is not final expense in your marketing plan. It is beginning. You can have best book in world, but if no one knows about it, no one will buy it.

Create a book that buyers just can’t resist.

© Copyright 2004 Ink Tree Ltd. Ink Tree Ltd. helps authors publish, market and sell books. We have all tools you need to succeed in book publishing. Let us help you make your book a success. http://www.inktreemarketing.com