Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of book stores, and rightly so. You want your book to be there, too. You want your book to be a “household name” – a topic of conversation in coffee rooms and at dinner tables everywhere. Your publicity campaign is designed to create interest in your book, and to drive buyers to book store market.
Unfortunately, those traditional book store sales aren’t always “sold”. The books might be returned over and over again. That’s sad reality of book retail industry.
Your book’s fame, however, can help you to acquire nonreturnable sales in nontraditional market where a sale actually is a sale – where sales of 25,000 copies and more are not uncommon. Here are 19 strategies that will help you acquire those sales:
1. Write your book for a very broad market – nonfiction works best.
2. Write a book that people will be happy to give as a gift.
3. Add as many photos and illustrations as you can afford.
4. Keep topic light – avoid heavy social commentaries, controversial topics, scientific theories and other “heavy” subjects.
5. Have your book professionally designed.
6. Have your book professionally edited.
7. Give your book a catchy name – avoid boring titles such as How to Have a Happy, Fulfilling Life.
8. Make sure that cover design is appealing, appears three dimensional and can compete with all of major publishing houses. Hire a professional designer.
9. Sell benefits of your book on back cover. That is where you will sell buyers on reasons why they just can’t live without your book.