Watch people who are browsing in a bookstore. A catchy title grabs their interest and makes them reach for book out of curiosity. A great title makes browsers think, “Really?” or “What does THAT mean?” or “That’s what I need”. Think long and hard when choosing your book’s title. The title must give some clues about book’s contents in a snappy “one-liner”.

Many authors struggle fiercely with title choice, not realizing that title is there somewhere in book’s contents. They just haven’t recognized it because they are too close to project. Sometimes it helps to talk to impartial, unbiased persons. Tell them what your book is about, and then listen to their feedback.

Alternately, on tongue-in-cheek advice of one publishing professional, open a bottle of wine and start writing. Make a list of everything that comes to mind about what you have written in your book. Nothing is too silly, but do try to strike on central theme or message.

When your list is complete (and wine is all gone), group your notes into categories. Choose snappiest, most intriguing words that say something about your book without sounding like a boring explanation.

Perhaps these titles will help you:

• Woman-Sense Rules! • Fit to Cook • Climb Your Stairway to Heaven • Light Fire • Spell Success in Your Life

Unfortunately, those traditional book store sales aren’t always “sold”. The books might be returned over and over again. That’s sad reality of book retail industry.

Your book’s fame, however, can help you to acquire nonreturnable sales in nontraditional market where a sale actually is a sale – where sales of 25,000 copies and more are not uncommon. Here are 19 strategies that will help you acquire those sales:

1. Write your book for a very broad market – nonfiction works best.

2. Write a book that people will be happy to give as a gift.

3. Add as many photos and illustrations as you can afford.

4. Keep topic light – avoid heavy social commentaries, controversial topics, scientific theories and other “heavy” subjects.

5. Have your book professionally designed.

6. Have your book professionally edited.

7. Give your book a catchy name – avoid boring titles such as How to Have a Happy, Fulfilling Life.

8. Make sure that cover design is appealing, appears three dimensional and can compete with all of major publishing houses. Hire a professional designer.