they will most likely take action you direct them to take. WHAT TYPE OF AD SHOULD YOU USE There are three ad types: Qualified - Partially Qualified - and Blind The qualified ad is specific and includes more detail about product you are selling. Some products lend themselves to qualified ad content better than others. Hair pieces for men is an example. If your product is particularly "person dependent" use this type. Qualified ads will receive least response but more of responses which are received will result in sales.

The partially qualified ad offers a special benefit, such as money or self- improvement. The readers have some idea of what you are offering, but don't know specifics. If they are interested and desire your product they will follow your directive and send for more info. If you know where a partially qualified ad response comes from, you may be able to tailor your response to increase percent of resulting sales.

Blind ads offer only a few details, they are short, and bring in largest response. However, blind ads produce lowest percentage of actual orders per reponse, they are often answered just out of curiosity. ADDING WORD POWER TO YOUR CLASSIFIED AD Some words are more powerful than others. Saying, your ad must "spark your readers interest," is more powerful than saying, your ad must "get readers attention." Why? because by using "spark," you can see something igniting within reader, flaming their interst, and sense they are feeling some excitement. Yes, getting them to have feelings about your words is what you want to accomplish. It is feelings that are attached to words that give them power. Look at list of words below and see if you can recognize feelings behind words, that give them power. If you are haveing trouble finding power words to use in your ad, it is probably because you are conce trating to hard on what words you want to use instead of what sorts of feelings you want reader to feel. Decide on feelings first and then experiment with words that best convey them.

Researchers at Yale University say that twelve most POWERFUL words in English language are: 1. DISCOVER 2. EASY 3. GUARANTEE 4. HEALTH 5. LOVE 6. MONEY 7. NEW 8. PROVEN 9. RESULTS 10 SAFETY 11. SAVE 12. YOU 13. FREE - ( I just had to add this one in ! ) The above list contains type of attention getting words that you should try to include in your classified advertising ad title. Scan a bunch of classifieds (as many as necessary), picking out other such words from title of ads that attracted your attention. Do this until you have a list of about 50 words. Try to pick out individual words and not phrases. Phrases will come later. Keep this list at hand when you are designing your classified ad. Glance at list occasionally while writing down possible titles for your ad. The title is most important part of ad. You may need to spend 90 percent of time it takes to design your ad, just on title alone. Now write down every word that you can possibly think of which describes a particular feature or benefit of your product. What do you always tell customer about your product? Benefits - benefits -benefits! Features - features- features! Verbs and adjectives are great. Verbs because they show action and adjectives because they are descriptive. Active and descriptive words tend to have more enertia and cause us to react with feelings. Now let's put it all together and create a simple classified car ad. Want a Dependable Used Car that Looks Fantastic and Drives Great? 1994 Olds Cutlass - low mileage - automatic transmission - radio plays CD's -- tinted glass - factory air - great gas mileage - So "cherry" people will stare with envy when you drive by - Call today 555-5555 ask for Joe. Well, this one I did quickly. Maybe you can make it better. Anyway, now review ad. Does title grab reader's attention. Does ad offer features or benefits of interest to car buyers? Is some emotional desire created to further stimulate reader? Does ad direct reader's action? Now go to it! Create your own awesome classified keeping above thoughts in mind. Review your ad and check to see that all important ingredients of a good ad are present. Find a classifieds site on web with plenty of ads in a category related to your product. Get your ad listed first if you can. And wait for response. "If you are not getting responses, then either change title of ad, change wording, or Advertise in more locations! I hope this helps in your future marketing decisions.

They can easily be here today collecting dollars and cents from other like minded entrepreneurs and gone tomorrow without a trace or business entity that must stand account-able for actions and/or business transactions.

Although it is quite true that this world will always have those who wish to buy and those who wish to sell products, services and knowledge. The worldly realities known to us as marketing and advertising will not disappear or be concluded any time soon.

Thus one of most effective and powerful formulas and tools of use in that realm of business will continue to be A.I.D.A. as Attention – Interest – Desire – Action. Unfortunately in today’s world “Action” factor of this formula has been replaced by a deep degree of wrongness through very simple self imposed cases of “Senselessness.”

Coupling this “Senselessness” with quick appearances and disappearances of businesses to continuing growth of misrepresentation of true entrepreneurial thoughts and actions has today, in my observation, given Internet A.I.D.S. as Attention – Interest – Desire – Senselessness.

Internet A.I.D.S. is costing common day consumers and business people both more dollars and cents than any prepared and achieved Internet Scam.

I have personally spoken with people who have contracted Internet A.I.D.S. who have run up tens of thousands of dollars of credit card debit to achieve monthly twenty to thirty dollar paychecks.

I have also interacted with others who have paid high consultation fees to marketing gurus for joint ventures and ultimate hypnotic and e-mail advertising campaigns, for achievements of a couple of thousand dollars of income through those efforts.

These factors of “Senselessness” are wide spread, costly and

destroying hundreds, perhaps even thousands of people’s

dreams of entrepreneurial achievement daily around this world.

Have you contracted a case of Internet A.I.D.S.? How do you survive it? Only one time tested and proven method of surviving Internet A.I.D.S. is currently known to me; The 3 – Rules for Happier Success exclusively available in book “Stop Being An Ant With Grasshopper Mind.”

Thus I can now conclude my presentation of a higher example to this world and perhaps, in process, cure many cases of Internet A.I.D.S. for others in need of these cures.

Most cordially,

Dr. Douglas P. Blackthrone, Team Leader

G.E.E.P’s Roundtable Management Team at:

watt-is.com

Douglas P. Blackthrone is an author, consultant and the creator of The 3 – Rules for Happier Success exclusively available in the book “Stop Being An Ant With Grasshopper Mind.”