Tips on writing a successfull ad

Written by David Bell


Continued from page 1

they will most likely takerepparttar action you direct them to take. WHAT TYPE OF AD SHOULD YOU USE There are three ad types: Qualified - Partially Qualified - and Blind The qualified ad is specific and includes more detail aboutrepparttar 100540 product you are selling. Some products lend themselves to qualified ad content better than others. Hair pieces for men is an example. If your product is particularly "person dependent" use this type. Qualified ads will receiverepparttar 100541 least response but more ofrepparttar 100542 responses which are received will result in sales.

The partially qualified ad offers a special benefit, such as money or self- improvement. The readers have some idea of what you are offering, but don't knowrepparttar 100543 specifics. If they are interested and desire your product they will follow your directive and send for more info. If you know where a partially qualified ad response comes from, you may be able to tailor your response to increaserepparttar 100544 percent of resulting sales.

Blind ads offer only a few details, they are short, and bring inrepparttar 100545 largest response. However, blind ads producerepparttar 100546 lowest percentage of actual orders per reponse, they are often answered just out of curiosity. ADDING WORD POWER TO YOUR CLASSIFIED AD Some words are more powerful than others. Saying, your ad must "spark your readers interest," is more powerful than saying, your ad must "getrepparttar 100547 readers attention." Why? because by using "spark," you can see something igniting withinrepparttar 100548 reader, flaming their interst, and sense they are feeling some excitement. Yes, getting them to have feelings about your words is what you want to accomplish. It isrepparttar 100549 feelings that are attached torepparttar 100550 words that give them power. Look atrepparttar 100551 list of words below and see if you can recognizerepparttar 100552 feelings behindrepparttar 100553 words, that give them power. If you are haveing trouble finding power words to use in your ad, it is probably because you are conce trating to hard on what words you want to use instead of what sorts of feelings you wantrepparttar 100554 reader to feel. Decide onrepparttar 100555 feelings first and then experiment withrepparttar 100556 words that best convey them.

Researchers at Yale University say thatrepparttar 100557 twelve most POWERFUL words inrepparttar 100558 English language are: 1. DISCOVER 2. EASY 3. GUARANTEE 4. HEALTH 5. LOVE 6. MONEY 7. NEW 8. PROVEN 9. RESULTS 10 SAFETY 11. SAVE 12. YOU 13. FREE - ( I just had to add this one in ! ) The above list containsrepparttar 100559 type of attention getting words that you should try to include in your classified advertising ad title. Scan a bunch of classifieds (as many as necessary), picking out other such words fromrepparttar 100560 title ofrepparttar 100561 ads that attracted your attention. Do this until you have a list of about 50 words. Try to pick outrepparttar 100562 individual words and notrepparttar 100563 phrases. Phrases will come later. Keep this list at hand when you are designing your classified ad. Glance atrepparttar 100564 list occasionally while writing down possible titles for your ad. The title isrepparttar 100565 most important part ofrepparttar 100566 ad. You may need to spend 90 percent ofrepparttar 100567 time it takes to design your ad, just onrepparttar 100568 title alone. Now write down every word that you can possibly think of which describes a particular feature or benefit of your product. What do you always tellrepparttar 100569 customer about your product? Benefits - benefits -benefits! Features - features- features! Verbs and adjectives are great. Verbs because they show action and adjectives because they are descriptive. Active and descriptive words tend to have more enertia and cause us to react with feelings. Now let's put it all together and create a simple classified car ad. Want a Dependable Used Car that Looks Fantastic and Drives Great? 1994 Olds Cutlass - low mileage - automatic transmission - radio plays CD's -- tinted glass - factory air - great gas mileage - So "cherry" people will stare with envy when you drive by - Call today 555-5555 ask for Joe. Well, this one I did quickly. Maybe you can make it better. Anyway, now reviewrepparttar 100570 ad. Doesrepparttar 100571 title grabrepparttar 100572 reader's attention. Doesrepparttar 100573 ad offer features or benefits of interest to car buyers? Is some emotional desire created to further stimulaterepparttar 100574 reader? Doesrepparttar 100575 ad directrepparttar 100576 reader's action? Now go to it! Create your own awesome classified keepingrepparttar 100577 above thoughts in mind. Review your ad and check to see that allrepparttar 100578 important ingredients of a good ad are present. Find a classifieds site onrepparttar 100579 web with plenty of ads in a category related to your product. Get your ad listed first if you can. And wait forrepparttar 100580 response. "If you are not getting responses, then either changerepparttar 100581 title ofrepparttar 100582 ad, changerepparttar 100583 wording, or Advertise in more locations! I hope this helps in your future marketing decisions.

David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.


How to Survive Killer A.I.D.S. On the Internet

Written by Douglas P. Blackthrone


Continued from page 1

They can easily be here today collecting dollars and cents from other like minded entrepreneurs and gone tomorrow without a trace or business entity that must stand account-able for actions and/or business transactions.

Although it is quite true that this world will always have those who wish to buy and those who wish to sell products, services and knowledge. The worldly realities known to us as marketing and advertising will not disappear or be concluded any time soon.

Thus one ofrepparttar most effective and powerful formulas and tools of use in that realm of business will continue to be A.I.D.A. as Attention – Interest – Desire – Action. Unfortunately in today’s worldrepparttar 100539 “Action” factor of this formula has been replaced by a deep degree of wrongness through very simple self imposed cases of “Senselessness.”

Coupling this “Senselessness” with quick appearances and disappearances of businesses torepparttar 100540 continuing growth ofrepparttar 100541 misrepresentation of true entrepreneurial thoughts and actions has today, in my observation, givenrepparttar 100542 Internet A.I.D.S. as Attention – Interest – Desire – Senselessness.

Internet A.I.D.S. is costing common day consumers and business people both more dollars and cents than any prepared and achieved Internet Scam.

I have personally spoken with people who have contracted Internet A.I.D.S. who have run up tens of thousands of dollars of credit card debit to achieve monthly twenty to thirty dollar paychecks.

I have also interacted with others who have paid high consultation fees to marketing gurus for joint ventures and ultimate hypnotic and e-mail advertising campaigns, forrepparttar 100543 achievements of a couple of thousand dollars of income through those efforts.

These factors of “Senselessness” are wide spread, costly and

destroying hundreds, perhaps even thousands of people’s

dreams of entrepreneurial achievement daily around this world.

Have you contracted a case of Internet A.I.D.S.? How do you survive it? Only one time tested and proven method of surviving Internet A.I.D.S. is currently known to me; The 3 – Rules for Happier Success exclusively available inrepparttar 100544 book “Stop Being An Ant With Grasshopper Mind.”

Thus I can now conclude my presentation of a higher example to this world and perhaps, inrepparttar 100545 process, cure many cases of Internet A.I.D.S. for others in need of these cures.

Most cordially,

Dr. Douglas P. Blackthrone, Team Leader

G.E.E.P’s Roundtable Management Team at:

watt-is.com

Douglas P. Blackthrone is an author, consultant and the creator of The 3 – Rules for Happier Success exclusively available in the book “Stop Being An Ant With Grasshopper Mind.”

In his 25 page book, Blackthrone shows how proven systems coupled with information-geocentric emotional triggers lead to significant growth in self-enhancement, success and joy of living.


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