Tips on writing a successfull ad

Written by David Bell


When knowledge is based on truth it is powerful!

When it is critical knowledge, its presence can drive our success, while its absence may contribute to our failure. I will attempt to convey in this report some useful and practical knowledge about how to write awesome ads forrepparttar World Wide Web. It is my sincere belief that; if you act uponrepparttar 100540 suggestions that will be presented here, you may well be taking steps which will give your ad greater pulling power.

Web advertising takes many forms; web pages, classified ads, e-mail responses, news group postings, and even your signature file. No matter which form you employ unless your advertising is seen, nothing is sold. Being seen is of key importance. However, a less considered but equally important factor is your viewing audience. Disregarding your audience results inrepparttar 100541 problem of "selling air conditioners to Eskimos." It just doesn't generate much interest. A reader who has no interest in your advertising material is not part of a qualified audience" and is not a potential customer.

Classified ads placed inrepparttar 100542 appropriate section for your product will naturally draw a qualified audience of potential customers. Ad placement withinrepparttar 100543 section isrepparttar 100544 single most important factor determining whether or not your ad is seen withinrepparttar 100545 section. Secondly,repparttar 100546 content of your ad will determine which (and if) potential customers do in fact actually read your ad. When placing classified ads onrepparttar 100547 web some rules of thumb are:

1) Choose classifieds that haverepparttar 100548 largest number of ads because, this is generally a good indicator of how much reader traffic there will be for your classified.

2) Determine howrepparttar 100549 ads are ranked or sorted withinrepparttar 100550 sections and attempt to be listed at or nearrepparttar 100551 top.

3) Develop reader stopping ad content. DESIGNING AN AWESOME CLASSIFIED The four essential ingredients of an awesome classified are:

ATTENTION - INTEREST - DESIRE - ACTION If your ad is missing any of these it is not an AWESOME Ad!

ATTENTION: You must first getrepparttar 100552 readers attention. Picture him scanningrepparttar 100553 section ofrepparttar 100554 classified page in which your ad is listed. For him or her it is much like which ride atrepparttar 100555 amusement park to take next.

Something about your ad must grab their attention, to directs their focus toward your product.

Since classified ads usually lack graphics, it then comes down to something aboutrepparttar 100556 words you use, or aboutrepparttar 100557 way you use them. Some web advertisers seem to think that if you use lots of !!! (exclamation marks)or *** (asterisks) or maybe MAKE IT ALL CAPS that this will draw their attention. The problem here is that: Everyone knows it's glitter and meant to get your attention. This may often interfere withrepparttar 100558 readers ability to take your words seriously.

Subconsciously he may even expect your ad to be some kind of gimmick. Right or wrong, stereotype or not, my advise is let your words speak for themselves and steer clear of such tactics. We will discuss guidelines for choosingrepparttar 100559 right words later.

INTEREST: The ad must have appeal. This is a good place to staterepparttar 100560 benefits or some attractive features of your product. Knowingrepparttar 100561 demographics of your readers orrepparttar 100562 category section your ad is placed in, helps in nderstanding their interests. What benefits of your product or service is most likely to appeal to this group? Develop a mental picture of some ofrepparttar 100563 customers who would come from this demographic group, and will buy your product. What kinds of jobs do they have, cars do they drive... are they young, old, single, married...

Having a mental picture of your audience is important when you want to understand their interests and know what benefits of your product you should spotlight.

DESIRE: But appealing to their interest is not enough. The ad must then "further stimulate your reader." While interest can generally be obtained byrepparttar 100564 practical properties of your product, desire needs sparking by a more emotional reaction. Is there something about your product that will make them feel good, excited, confident, secure, hoperul or powerful? Think about what other emotions your product can ignite. Does your product appeal to a particular sense. Canrepparttar 100565 reader taste, hear, smell, see or hear your product. Realize that most actions which we take are sparked by desire and most desire is stimulated by feelings. We don't really desire money.

We desirerepparttar 100566 feelings that we think money will bring us, whether they be happy, secure, or powerful. Yet,repparttar 100567 word "money" may triggerrepparttar 100568 desire that triggersrepparttar 100569 feelings which we value and want to experience.

ACTION: If your reader does not take action, then you are dead inrepparttar 100570 water. How do you get your reader to act? Believe it or not this isrepparttar 100571 simplest step. Simply use a directive. Psychologists tell us that when given a directive (unless obviously harmful) our first instinct is to comply. Turn torepparttar 100572 person inrepparttar 100573 seat next to you, and in a slightly commanding voice say, "give me your pen for a minute"... chances are they will, and usually, without question, for no other reason than "you told them to." Don't say... "will you give me your pen for a minute" because now they have to think, and if they have to think they may refuse. In your ad simply say: "call this number now", "email me for details", "go to our website" etc. Ifrepparttar 100574 first three ingredients (attention, interest, and desire) have been well done, andrepparttar 100575 reader is a qualified customer....

How to Survive Killer A.I.D.S. On the Internet

Written by Douglas P. Blackthrone


No apology for writing this ... it is an imperative duty under present conditions.

by Dr. Douglas P. Blackthrone

Though easier and perhaps far better, not to begin at all, yet if a beginning is made it is there that most care is needed. Everything is inherent in a genesis. So I will recordrepparttar simple genesis of this affair as a modern day observation of life as it has become … infected with A.I.D.S.

It is customary, I have noticed, in publishing any thoughts to conclude it with some sort of apology; inrepparttar 100539 form of a disclaimer or statement of no account-ability.

But there are times, and surely present-day is one of them, when to do so is manifestly unnecessary.

In an age as we watch:

*** every standard of decent conduct, business and life itself having either been torn down or threatened with destruction;

*** when married men and women,repparttar 100540 heads of households, prefer to allow their kid's hero to have magical powers rather then good common sense, intelligence and thought;

*** when quite young girls with deep personal problems are showcased as teen role models and even, I am assured,

sometimes young boys as well;

*** when mature women,repparttar 100541 mothers of these unhappy children, enterrepparttar 100542 race forrepparttar 100543 all mighty dollars and cents - instead of nurture their offspring and family;

*** and when every newspaper, TV and computer screen is daily reporting scenes of violence, divorce, parents on strike and be something your not with no effort;

- - - Then it is obviously a task, not to be justifiably avoided, to place some higher example beforerepparttar 100544 world.

For some time - I am now mid-forties – have I been sensing this with increasing urgency. And when not only my wife and four co-workers, but 3 fellow business associates, approached me with like suggestions, I felt that delay would amount to wrongness.

That wrongness, by many persons, is now lightly regarded, I am, of course, only too well aware. That its very existence is denied or easily dismissed by others is a fact equally familiar. But I am not one of them. On every ground I am an unflinching opponent of wrongness. I continually redirected it in others. I strictly attempt to refrain from it in myself. And for that reason alone I have deemed it incumbent upon me to issue these thoughts and insights.

The wrongness of which I speak isrepparttar 100545 growing misrepresentation of business entrepreneurial thought, action and ultimately account-ability. Wrongness not fromrepparttar 100546 point of view of mistakes being made from time to time, but wrongness inrepparttar 100547 form people attempting to do things they have no experience, idea or knowledge of what they are doing.

A modern day epidemic I deem as Internet A.I.D.S. forrepparttar 100548 basic fact that as our modern day Internet allow faster, more wide spread and anonymous business growth. Any one who can copy an e-mail, followrepparttar 100549 herd mentality of an affiliate program or put up a website while being paid for their time at another’s place of business … can deem themselves an entrepreneur with little or no account-ability to themselves or any one else in doing so.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use