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5) Plurals. Very often a domain name will be free in plural but not in singular form. Its a personal choice, but if your prefered choice of domain name is not available you might be stuck.
6) Short or Long domains A short domain name is more memorable, but less likely to be available. A longer domain is harder to remember, but can contain more keywords which is important as some of search engines, use keywords in a domain name as part of search algorithm.
7) Which Top Level Domain Type - .com, .co.uk , .net etc This is a question I am often asked. There is no evidence that any domain name type is given preference by search engines. However some search engines such as Google, have local searches e.g www.google.co.uk which do select local content. Customer often get re-assurance from seeing a local TLD as they know they are dealing with a local company etc. You can, of course, register all of them!
8) Variations If your prefered domain name is not available then its always worth trying a prefix my e.g mydomains.com or suffix e.g domains4U.com etc
Clare Lawrence is CEO of Discount Domains Ltd A leading UK provider of Domain name registration and Web Hosting services. Please feel free to re-publish this article provided this reference box remains together with a hyperlink to http://www.discountdomainsuk.com Clare can also be contacted on firstname.lastname@example.org.