Tips on Domain Name Choice
By Clare Lawrence 3rd November 2003 Clare is CEO of Discount Domains Ltd a leading UK Domain name registration service.
Before buying your domain name, give some thought to followng:-
1) If possible use your sites name as basis of your domain name e.g www.discountdomainsuk.com for Discount Domains UK. This might seem common sense but not every site follows convention. If you use your name in your URL it will be much easier for your customers to find you.
2) Generic names – if you can register a generic domain such as toys.com that’s great, but most of these have already gone. Also getting ranked in search engines is likely to be harder. Selected a domain closer to your market segment will cut down competition. E.g toyplanes.com
3) Hyphenated Names – Its easy to forget hyphen! Which is problem, particularly if your customer remembers your name but not your URL. Though on a positive note hyphenated names are less likely to be registered already.
4) If .com or .co.uk extension is not available then consider alternative TLD ( Top level domain types) such as .net or .biz. If your domain name has already been registered then approach owner and ask if they’ll sell. They may accept a £100. If you ask, they can only say no.