Even busiest entrepreneur can send 20 e-mails each month and follow up with them. Schedule time on your calendar to do it.

Create an “elevator pitch.” Try to pare down your company’s products and services to a sentence or two. Start by writing down what you do and then edit. This is a great exercise, especially if you offer a wide variety of goods and services, to help you clarify your top priorities.

Most people want to try to throw in everything they do. For example, if you’re a landscape designer, you may be tempted to talk about turf, bedding plants and terracing. Instead, tell people “I’m a landscape designer. I help people create their own backyard oasis.”

If at all possible, get specific. If you are a graphic designer, be sure to add your specialties. Don’t just say, “I’m a graphic designer.” Do say, “I’m a graphic designer specializing in e-newsletters and interactive web sites.”

Cultivate your current clients. It’s much easier and cost-effective to sell an existing customer additional services than to go out looking for new ones. That’s what makes pitfall of having one big client so insidious – smaller clients that you are tempted to shove to side may actually bring in more business than your current big client if you give them same stellar products and services.

Schedule monthly meetings with your clients to find out how you are doing and to learn what they see on horizon for their own business. Show them how you can help fill their goals and dreams. You’ll be amazed at how much a couple of hours of your time will pay off.

Contact is most important element of marketing. If you don’t have time to do anything else, make sure you contact at least 10-20 potential or current clients each month. Doing so will help keep that business coming in and your company healthy.

Many Americans have experienced at least one indoor tanning session in last ten years. It is said that more than 10 percent of American population will visit an indoor salon facility. On other hand, women hold supremacy of ownership. Surveys point out that more than 50 percent of indoor salons have female ownership. Neither age of tanners nor nationality is an obstacle for Americans and Canadians. Now, 70 percent of all indoor tanners are over 25 years old. It is no longer a taboo. A lot of people want to cure themselves (from psoriasis, for instance) and to be fit.

Presently there are 25,000 Professional Indoor Tanning Facility Businesses and also 160,000 employees in this industry. The number of clients is encouraging, too: 28 millions. As a matter of fact, a professional indoor tanning salon is operating in almost every town of USA. There have been reports saying that Hispanic and Afro-American groups share trend and their number is rising.