Three Publicity Tips for Marketing-Minded Financial Planners

Written by Ned Steele


Continued from page 1

As you’re followingrepparttar media, ask yourself new questions

Examples of questions to ponder regularly: Why did they quote that expert? Look on their web site to see if they have any publicity materials you can review. Which reporters seem to cover my topics? Start a list of reporters and media that cover your topic regularly. You’re going to become friends with them before long.

Don’t build your publicity campaign solely around press releases

Don’t rely on press releases to build your PR campaign. Reporters get 30 of ‘em a day – and toss most. (Repeat after me: “Most press releases get tossed.”) Instead, build relationships and send useful information in other forms.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


Go Ahead, Marketing-Minded Financial Planners, Call a Reporter

Written by Ned Steele


Continued from page 1

A cousin to this myth: many also believe it’srepparttar anchor guy or gal they see onrepparttar 145528 tube each night that decides what stories appear onrepparttar 145529 evening news. Wrong again!

That person may berepparttar 145530 most visible and highly-paid face atrepparttar 145531 station, but he or she usually has little or nothing to do withrepparttar 145532 process of deciding what stories get covered and who gets onrepparttar 145533 air.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use