Three Publicity Tips for Marketing-Minded Financial PlannersWritten by Ned Steele
Financial planners, first thing to know about reporters is this: they are busy.
Often, they are too busy to read a press release, too busy to wait for you to call back, too busy to find "best" resource. This leads to three tips for marketing-minded financial planners.
When a reporter calls – move quickly
A reporter calls you. Great! Now what? Just remember this tip: media people rate you as a resource on strange criteria, such as … how fast you call them back. If you don’t call swiftly enough, they’ll quote someone else. Media time is not like regular time: for them, three hours is not a quick callback. It’s an eternity. And probably for you, it’s a missed opportunity.
Go Ahead, Marketing-Minded Financial Planners, Call a ReporterWritten by Ned Steele
Yes, you can call a reporter.
I've said it before, in dozens of articles and presentations to financial planners looking for free publicity. Hopefully now you’re getting comfortable with idea. Go on. Pick up phone. Reporters and newspeople are human beings like rest of us.
They can, and do, take phone calls.
Just be ready with a couple of useful story ideas – about your topic and expertise, not about you – and chances are they’ll listen.
A great phone opening to use with busy reporters is to always ask first: “Is this a good time to talk?”
Amazingly, many people think reporters don’t want to hear from them. Wrong! Offer information they need, and they’ll welcome your call. (But not at deadline time, which is usually in afternoon. Call or email by about 1 p.m.)