Moreover, HTML has a lot of disadvantages. For instance, some people can't view HTML email, while others can view it with a limited amount of space. HTML email files can be sizable and take up a lot of space. Most people who use HTML formatted email use a lot of images and other graphics to make their email have a professional appearence. But they don't stop and think about size of email that they are sending, and whether or not their recipients may have limited space.

Sending large email files is a sure way to get your recipients upset. You don't want to strike out before you have chance to swing!

You can see that both email formats have their advantages, as well as their disadvantages. As for which format is right one for you, it all depends on your offer.

If you are sending an email offer that doesn't require any lengthy tracking urls or has no affiliate urls, then text should be your format of choice.

Moreover, if you do have tracking or affiliate urls in your email offer, then HTML is way to go. When using an HTML format be conservative, not everyone has broadband, you'll find that a lot of people are still using 28.8k modems for their Internet connection.

When sending out an HTML email offer it should have a solid white background with black text, and absolutely no images or graphics. This way email offer appears to be text and loads fast, when it's actually HTML. Your viewer won't be able to see your long tracking or affiliate url which will increase your click through ratio and that means more sales.

Most autoresponders and email softwares have ability to send email in both formats, but not all of them. There are still some that don't.

One such service, SpamArrest.com, forces email senders to go to a website and type in a random word before their email gets delivered. This service has gained a lot of popularity lately and seems reasonably effective.

** Use a Temporary Email

Maintain a public and private email address and never give your private email to anyone other than family and friends.

Go sign up for a free email account with Hotmail.com or mail.yahoo.com to use whenever you subscribe to a newsletter or request a free report. That way, if spam ever gets too bad, you can simply abandon free account and open another.

Your private email address should remain safe because nobody will know it except people you trust.

** Never Post Your Email

Never post your private email address in forums, guest books, news groups or on a website. Spammers use little robots that comb Internet looking for email addresses they can collect and sell to others.

Always use a free account or set it up so you can shut off exposed email address once spam gets too bad.

** Abandon Ship

Shut down your current account and just start over! This may seem a drastic move, but it may represent best course of action if your sanity or your email box can't handle another offer for sexual enhancements, a great business opportunity, or a free cruise.

Notify everyone you want to know your new email address and get on with life.