"The Undeniable Value of Differentiation"

Written by Karl Augustine


Continued from page 1

If both products are equal in benefits torepparttar user and haverepparttar 124692 same price, which product offering willrepparttar 124693 prospect choose?

Of course,repparttar 124694 prospect will choose Product #2 because ofrepparttar 124695 "exclusivity" ofrepparttar 124696 bonus. That exclusivity is a differentiator.

A differentiator could be a discount on a service that no one else in your niche offers. A differentiator could simply be a promise to respond to customer inquiries within 24 hours. The trait that defines a truly effective differentiator is uniqueness.

A differentiator could even be something as simple asrepparttar 124697 packaging ofrepparttar 124698 sales process of a product or service itself. The packaging of a product includes graphics, format of delivery, appearance of web presence, etc.

With regards to graphics it is important to understand that people respond positively to visually pleasing graphics regardless of whetherrepparttar 124699 end product of offering is actually affected by those graphics. Due torepparttar 124700 average person's reluctance to buy online,repparttar 124701 better things look,repparttar 124702 betterrepparttar 124703 prospect feels about moving forward with a purchase.

Inrepparttar 124704 online world,repparttar 124705 prospect decides to purchase a product or service that is being marketed to them somewhat "virtually"...it is intangible to them until they buy. In this instance, a differentiator could be something as simple as slick graphic or choice of product format-pdf, exe, audio, RAM, MP3, etc.

Before you can actually identify a truly effective differentiator forrepparttar 124706 product offering, a good amount of competitive intelligence needs to be done withinrepparttar 124707 appropriate vertical niche market. Begin by reviewing all products and services that could be perceived as competitors in that niche market and definerepparttar 124708 differentiator from there.

Whatever type of differentiator is chosen, it's vital to make certainrepparttar 124709 prospect clearly can understandrepparttar 124710 value of it by itemizingrepparttar 124711 benefits it brings to them.

This is often overlooked and equates to unrealized sales.

Author, "9 Deadly Mistakes To Avoid When Starting An Online Business" Publisher, "Starting Smart!" e-zine

Starting an online business

www.9mistakes-online.com


"The Dire Need For Online Credibility; Is It All Smoke And Mirrors?"

Written by Karl Augustine


Continued from page 1

Yet another way to gain testimonials and thus credibility, is to approach well known experts withinrepparttar product niche and ask for their impression ofrepparttar 124691 product being sold withrepparttar 124692 caveat that, ifrepparttar 124693 expert was in agreement thatrepparttar 124694 product was quality, he/she would send you a testimonial. Experts won't endorse products if they aren't quality because they've spent far too long establishing themselves online and unwarranted testimonials for sub par products damage their credibility.

Ideally,repparttar 124695 newcomer and intermediate Internet marketer will get "unsolicited" testimonials, butrepparttar 124696 tactics listed before are simply ways to add to credibility. The fact that some testimonials may be obtained through bartering, doesn't deter fromrepparttar 124697 testimonial's credence. Ifrepparttar 124698 product is truly quality, howrepparttar 124699 testimonial was obtained is irrelevant to new prospects because to them,repparttar 124700 testimonials' origin is unknown.

Another effective way to establish online credibility is to publish articles to various websites. The same principle holds true here as withrepparttar 124701 "expert testimonial" scenario. If an Internet marketer gets his/her articles published in newsletters that have sizable subscriber bases, that marketer's credibility is heightened. Many e-zine owners that have large subscriber bases will not publish sub-par articles, because doing so would damagerepparttar 124702 credibility ofrepparttar 124703 publication. While getting articles published in other popular e-zines doesn't deliver specific benefits to prospects aboutrepparttar 124704 product being sold, it will add to general online credibility ofrepparttar 124705 seller.

Whetherrepparttar 124706 newbie or intermediate Internet marketer use testimonials or article publication to establish online credibility,repparttar 124707 true measure is of credibility is inrepparttar 124708 product itself. Beforerepparttar 124709 sale credibility is established byrepparttar 124710 seller throughrepparttar 124711 overall USP and through testimonials. Afterrepparttar 124712 sale is made, online credibility is defined byrepparttar 124713 customer. The question at this point is: "Didrepparttar 124714 product live up torepparttar 124715 sales message?" If so, online credibility with regards to customer-to-seller "one to one" relationship has been successfully established.

Author, "9 Deadly Mistakes To Avoid When Starting An Online Business" Publisher, "Starting Smart!" e-zine

Starting an online business

www.9mistakes-online.com


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