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Saving On Postage
There are a variety of ways to save on postage. The simplest is to ask for a stamp or self-addressed envelope when sending free information. In mail order publications readers are comfortable sending
postage for any offers they're interested in.
A by product of asking for postage is to weed out curiosity seekers who respond to anything that's free.
Another method to save on postage is to use post cards. A post card costs 20 cents. A first class mailing costs 34 cents. 14 cents may not sound like a lot, but if you're mailing to 1,000 or more prospects it adds up fast.
My favorite method of cutting down on my postage costs is to use exchange mailers. It's similar to an advertising exchange. You agree to mail 50 - 100 copies of his 8 x 11 circular or adsheet in exchange for having him mail yours.
It accomplishes
same objectives as exchanging advertising. You get increased circulation, and exposure to an audience you may never reach otherwise. The only postage expense is sending your circulars for exchange.
Be a little creative and you may even come up with methods I've never even thought of.
Imagine getting your circular printed free by a co-op printer. Mailed free by an exchange mailer and your own mailings paid for with
stamps from individuals who responded to your free ad which was placed as part of an exchange.
Still wonder why I love mail order?
Wishing You Success

John Colanzi publishes the "Street Smart Marketing" newsletter. To subscribe mailto:ezmailer-subscribe@listbot.com Don't forget to stop by and see what our satisfied customers have to say about our "Hot-Line" Names. http://johncolanzi.com/list.html