And in less than ten minutes combined Mal raised $27,000 by selling just three ordinary Mars Bars!

It was one of greatest marketing lessons I have ever seen in my life. You see if you make your bonuses your product, you can sell more in ten minutes than most people do in a month.

Stop and think of your products and services… What awesome bonuses can you offer that will make your offers virtually impossible-to-resist?

Try it. If it can sell Mars Bars for $27,000 just think what it can do for your products and services…

PS The best thing about seeing Mal raise $27,000 for three ordinary Mars Bars was seeing him donate 100% of it to help kids with cancer!

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Chris Bloor ‘Crocodile Hunter’ of Ezine Marketing invites you to receive 12 Months worth of his Internet newsletter ‘Better Marketing Advantage’ http://www.qualitybusinessinstitute.com/bettermarketingadvantage.html ___________________________________________________________

Every now and then, a good ad will sneak up on you from out of blue. Or from within yourself. A dream, a hunch, a personal experience. David Ogilvy, in The Art of Writing Advertising, wrote: "Some of good (ads) I have done have really come out of real experience of my life, and somehow this has come over as true and valid and persuasive."

A good ad is a subject about which you'll hear a lot of views. A lot of people will tell you an ad is good if it wins awards. Some will say a good ad is one that "sells product." Others will say an ad is good only if it "tests well." And more cynical others will say a good ad is "any ad client buys."

John Caples, who created enough good ads in his career to get him into Copywriters' Hall of Fame and Advertising Hall of Fame, opined that "... you're almost sure to have a good ad, if you come up with a good headline." And Bill Bernbach of Volkswagen "Lemon" fame believed that good ads are often ones that "take chances."

Still, while all preceding identifiers may be interesting, they are all descriptors after fact. None of them tells you how to know, at moment you've done it, that you have done a good ad. How do you decide when to take this beast you've created and lock it up in a cage for all rest of world to see?

Two little words: Your gut.

Intangible, unsupportable, unprovable. But unbeatable.

You may be suspicious of it, but you know it's never failed you. You can't evaluate it easily or readily define it but, deep down, you know you can't ignore it.

You know a good ad when you know it in your gut. And that's an easy thing to know.

(c) Burek Group 2002