SOFTWARE AND PROGRAMS - Programs are second most sold items on internet. Many programs come with resell rights. This means that once you have purchased program you have right to sell it. When you sell a program and your customer downloads it, they are simply copying program. This means that you are always left with original. You can sell same program as many times as you wish. So your profit is 100%. One of best collections of programs and software available on internet today is called Webmasters Profit Pak. It contains over 50 new software programs. See for yourself.

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Internet marketing is all about building an income, and building from bottom up. We all want same thing, to SURVIVE. So if you have to start your business making just a little money then go for it. A small income can eventually grow into a large income.

Remember! Work Hard and Work Smart.

People who purchased carpet at Home Depot were interviewed. They asked, “Why did you shop at Home Depot?” Most people said they would prefer shopping at a smaller store to get better service. But where are these stores? And if you find one, how do you know it is any good?

Home Depot is convenient. It’s on way to work. You can be there getting plumbing supplies and stop to look at carpet at same time. You know they have good prices because they advertise them everywhere!”

What’s Answer?

As good as these tools were in past, they are not good enough to compete in today’s market place.

There is a strategy that can be used successfully in today’s market place. It is called small business Niche Building. Find your own special spot in market place and go there. If you try to be all things to all people, you become all things to no people!

Niche Building

Niche building flows from four fundamental principles:

1. By narrowing your business focus, you create more business.

2. You must become an expert in at least one area of your business.

3. Customers find you when you are an expert in a one business area.

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4. Price is not an issue in a small business niche.

When you apply these principles to your business operations, you will see magic that can happen with small business niche building. Your business will be transformed; you will be transformed with new energy. This is an exciting solution to today’s crowded market place.

In next issue of The Small Business Tool Box, I will give more details about how niche building leads to small business profits. For now, I welcome your comments, insights and feedback on topic of small business niche building. Send me an e-mail at al@hanzal.com.