The Subject is the Subject LineWritten by Shawna Schuh
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2.Be Concise Subject: Your order is on its way Subject: It arrived! Subject: Deadline is March 1 Subject: Final outline Subject: [Name of ezine] To be more effective on email read subject line first and if it states something you feel could be of value then glance at sender and you either open it or delete it and others can do same to you. Be careful of sending real generic subjects or ones that may seem like an ad. Those are first emails busy people delete and your important information may go in trash without a glance. This could be why you don't get replies sometimes from people you send information to. ~~~~~~~~~~~~~~~~~~~~~~~~An Aside~~~~~~~~~~~~~~~~~~~~~~~~~ Aside from human spam deleter did you know that many servers have their own automated spam catchers? This is nice for you recipient, but what if you are a legitimate marketer sending out a promotion to your customer list? How would you even know if your message is being blocked at server? Here's a freeresource you can use to test your message for spaminess before sending it out: (http://www.adcook.com/spamcheck)Spam Checker ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ I do realize that spammers are getting very clever with subject lines they use which is why some of icky stuff makes it past filters but with a little thought you can be a lot more effective by using subject lines specifically and concisely!
Shawna Schuh, Certified Speaking Professional helps organizations attract more business, enhance credibility and develop deeper connections with people. Flying out of Portland, Oregon Shawna is available for speaking engagements that can help your organization! Contact Sandy McCready at Sandy@BusinessGraces.com or call toll free 877-377-1946 to find out more about how this Finesse Philosopher can help your bottom line!
| | Customer Service - why some people just shouldn't own shopsWritten by James Yuille
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“How can I do that?” He asked. Here’s what I told him to do … The scenario is one you see very day. Two people come in and order a coffee each. They become engrossed in a detailed conversation and soon their cups are empty. Instead of just clearing empty cups (or worse still, leaving them there until they go), you walk up and say something like this “You look like you’re deeply engrossed here – let me get you more coffee” You may get a No, but you’d never get Yes if you hadn’t asked. When you take their fresh cups back, take a little tray with a small selection of cakes and ask if they’d like to make a selection. One buys, other doesn’t. You’ve now converted a sale for two coffees into four coffees and a slice of cake. Maybe $6.00 into $18.00 or more. How many times in a day do you need to do that to double your turnover? One table in three. One in six will increase your turnover by a staggering 50%. Imagine now that it’s getting towards lunch time. Take a menu and ask if they’re staying. If even one says Yes, you’ve added another $15 to their table account. The initial $6.00 is now over $30.00 – unbelievably you’ve increased value of their custom by a whopping 500%. Just by asking three simple questions. This really works. A client of mine, David, was manager of a café in Brisbane. He tried this one wet, quiet Sunday morning and average spend per customer that day was highest it had ever been on any Sunday in café’s history. With fewer people in café than on any previous Sunday that year. Needless to say, it was very quickly adopted as standard practice. It’s still being used there to great effect. Jack was unconvinced. He doubted he could do it. I had to go – I was on a promise to pick my kids up from movies. It was about 5.30 and there were still lots of people in shopping center and yet, behind us, Jack’s staff were putting down shutters and mopping floor. I asked him when shops closed and he said some were open until 8. Why wasn’t he staying open until then I asked, especially when his two competitors, a donut shop and another café were showing no signs of closing. “I always close by 6, he replied”. I walked away shaking my head. I guess there are some people you just can’t help.
About the writer: James Yuille has 30 years experience in sales, sales management and training. He is currently involved in sales in the education market in Australia. He has written several courses on selling and information about his ebook, “Selling ISN’T Marketing” can be found at www.sales-training-tips.com
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