Get your current customers to refer friends. Trade advertising with complimentary businesses. Set up pay-per-sale arrangements with other businesses. They recommend your business, you pay them a referral fee when you make a sale.

Many business owners procrastinate on marketing. If you have reasons why you're not marketing today, see Step One above. Choose something to do and do it today.

Step Three: Test and Measure

Find out what mix of tactics work for your business. Test small. See what works. So you can do more of what works. Also dissect what DID NOT work. Why didn't it work?

This is where many businesses make a critical mistake. They don't know why a certain marketing technique didn't work. But they kiss it goodbye anyway.

For example, a webmaster tried advertising online but didn't get sales. She could have stopped advertising online. Instead, she looked closely at results. It turned out that advertising DID bring her hundreds of visitors who were searching for her products.

The sales-stopper turned out to be her website, not online ads. Her website had several barriers to making sales. It didn't build confidence, images were grainy, her shopping cart was hard to use. Visitors just clicked away. When those roadblocks were removed, her website started selling almost immediately.

Whenever you're frustrated by low sales, you may want to take this article out and skim through it again. Let these 3 simple steps help you jumpstart your sales.

Finally, decide on two taglines with http://www.adslogans.co.uk/sloganalysis/sloganalysis.html. This is a fantastic tool that will help you appreciate pros and cons of both finalists. After you’ve tweaked both finalists for a day or two, let your senior management team vote on one tagline they like best.