The Simple and Surprising Marketing System That Builds Sales

Written by Raynay Valles


Is your business doing as well as you'd like? Why not? Pause for a few seconds to think aboutrepparttar answer to this question. Got it?

If you'd like your business to sell more, keep reading. Here are 3 simple and effective steps that exceptional businesses use to grow sales.

Step One: Throw out allrepparttar 121115 reasons why you're not selling more.

That's right, those same reasons you just came up with. What if you had to come up with ways to sell more, despite those reasons? What would you do?

For example, many business owners say they can't sell more because ofrepparttar 121116 poor economy. That's a good reason, but so what. Atrepparttar 121117 same time, some businesses thrive in poor economic times.

What aboutrepparttar 121118 "no money" reason? Many businesses don't have a marketing budget. There are similarly strapped companies who grow on a shoestring. They don't let good reasons stop them. Don't let good reasons stop your business from succeeding.

Step Two: Start marketing.

Use your reasons as a starting point. Take poor economic times. In poor economic times, what do people want? In general, people are looking for value or fun or both value and fun. How can you add fun to your business? Can you offer discounts for stocking up? Discounts for prepaying? Or instead of a discount, how can you offer more value?

If your business is low on funds, think about how you can effectively userepparttar 121119 marketing funds you do have. There are lots of things you can do that can build your sales without without using all your cash.

How to Write a Great Slogan for Your Business

Written by Harry Joiner


Need to build brand awareness in an over-communicated market? Consider using a tagline. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answerrepparttar prospect’s question "Why you, not your competition?" before they even ask it. Slogans like DeBeer’s "Diamonds are forever", Barnum & Bailey’s "The Greatest Show on Earth", and Maxwell House’s "Good torepparttar 121114 last drop" can make it dead simple for consumers to justify a decision to buy. Try it, you’ll like it!

Action item: If you want to develop a new tagline for your product or service, start by asking your coworkers to fill inrepparttar 121115 worksheet at http://www.reliablegrowth.com agline_worksheet.pdf. Do this for two reasons: 1.) You might get some great ideas from this exercise, and 2.) Getting

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