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Finally, in many cultures
following colours have
following marketing potential:
Red – The colour
eye perceives
quickest (although apparently research has indicated that middle aged and older people can find it hard to see this colour). Red can represent energy, speed, anger, danger (blood), excitement, strength, sex.
Blue – A cool colour preferred by most Europeans, especially men, it can hint at trust, and reliability.
Yellow – Warm and stimulating like
sun, and encourages feelings of happiness, especially preferred by young people if not used in excess. Can also be associated with betrayal however.
Orange – A warm vibrant shade without being reminiscent of danger or aggression as in red, good for encouraging impulse purchases.
Green – Fresh and cool; associated with nature, growth, and hope, but also with illness and superstition.
Purple – Has links with religion (Cardinals), and can also be seen as a royal colour and therefore is often linked with spirituality and dignity. Pink – Soft, nurturing, and security and is used a symbol of love and sweetness. Too much pink can be seen as childish.
White – Purity, cleanliness, and is associated with nature and light. Take care; in Asia this colour is connected with mourning.
Black – Can see seen as sophisticated, and elegant, or mysterious but does symbolise death and
occult also, however if used in
right way (as it is often used with prestige/luxury products), such as when combined with gold, it can create a chic exclusive feel.
Gold – Prestigious and royal colour; expensive.
Silver – Can also be prestigious if used correctly, or to impart a ‘scientific’ association.

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