The Relationship Between Colour & Sales

Written by Amanda Vlahakis - Truly Ace


Make no mistake that emotions arerepparttar driving force behind sales, and customers making buying decisions can be influenced through visual elements towards a particular behaviour or emotion that will encourage more sales.

Not convinced? Have you noticed that a lot of restaurants are decorated in/heavily feature reds and/or oranges? Still not convinced?

Pizza Hut Frankie & Bennys Burger King Little Chef TGI Friday Bella Pasta (one ofrepparttar 135674 few to focus on Orange rather than red)

These major players understandrepparttar 135675 psychology behind colour and its relationship to marketing which dictates that red and orange specifically encourage restaurant patrons to eat faster; thus yes you guessed it – increasing sales withinrepparttar 135676 same period of time.

Red is known as an emotionally intense colour, stimulating a faster heartbeat and breathing. Orange is also an emotional stimulant.

It’s entirely possible you are suddenly frantically realising that you haven’t considered this at all when choosing your brand design and associated marketing materials and are now wondering whether you are maximising your sales throughrepparttar 135677 use of colour psychology.

Luckily there’s no need to panic and start planning a complete (and potentially expensive) re-branding exercise.

Even if you didn’t initially consider this, it’s not too late to do something about it, there’s no reason why you can’t work with your existing brand colours and perhaps work new colours into your scheme that will work harder to encourage those sales – infiltratingrepparttar 135678 correct colours through your brochures, web site, stationery and so on.

This way you use colour psychology to strengthen your message yet whilst keepingrepparttar 135679 same brand that customers may have already become accustomed to seeing and have already ‘bought into’.

Now that you are aware that you can do something about your glaring error ;-)) – here are some tips:

1.Culture: If you trade globally, remember that colours can have a different interpretation in different cultures – for example in Chinese culture, white isrepparttar 135680 colour of death. 2.Shopper Habits – Apparently impulse buyers lean towards red-orange, black and royal blue, and those who plan ahead prefer pink, teal, light blue and navy. 3.Status - Colour preference is influenced by our standard of living; brighter bolder colours appear to attract those on a lower income, whilst those targeting higher income brackets should use more subtle colours. 4.Geography – The geographical location of your target market should be considered when making colour choices; those in Latin America for example will prefer stronger colours, whilst those in colder regions are attracted to neutrals.

Should You Allow Buyer To Rent During Closing?

Written by Mark Walters


Should You Allow Buyer To Rent During Closing?

It's not uncommon for an investor to sell a house and haverepparttar buyer requestrepparttar 135638 right to rent and occupyrepparttar 135639 property whilerepparttar 135640 closing is being completed.

You're a bad guy if you refuse and often in hot water of you agree. Here arerepparttar 135641 potential problems with renting before closing:

1. Buyer is inrepparttar 135642 home for two months and thenrepparttar 135643 potential lender decidesrepparttar 135644 buyer can't qualify forrepparttar 135645 mortgage loan. Now that's bad news!

2. Buyer is inrepparttar 135646 home for two months... gets a bad case of buyer's remorse and wants out ofrepparttar 135647 deal. Now that's bad news!

3. Buyer is inrepparttar 135648 home for two months and comes torepparttar 135649 closing table with a long list of needed repairs he has discovered during residency. Now that's bad news!

4. Buyer is inrepparttar 135650 home for two months during which time he does serious damage torepparttar 135651 property and then disappears. Now that's bad news!

Is there any good news? Well, you are getting rent money for those two or so months.

Let's checkrepparttar 135652 score card:

Bad News = 4 Good News = 1

I would say thatrepparttar 135653 investor comes out onrepparttar 135654 short end of that game. Let's agree thatrepparttar 135655 only time you rent during closing is if you are in dire need of that rental income.

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