• The Single-Click Press Room

Even if your corporate website is a few pages of plain HTML a friend knocked together as a favour and you’re unwilling to make any drastic changes to it in order to add a press room, you can still provide visitors with a full list of your press releases with addition of a single link to your main site.

First of all, ensure you’re making full use of one of free press release distribution services. For sake of this example I hope nobody objects if I use our own, ClickPress (http://www.clickpress.com).

Enter your company name in quotes as a search term - for example: "Vegetarian Society". Hit search and you will be presented with results: press releases about or including references to your company. Click on link below for a live example using "Vegetarian Society":

http://www.clickpress.com/cgi-bin/releases/search.cgi?query=% 22Vegetarian+Society%22

A search for “Your Company” will look something like this:

http://www.clickpress.com/cgi-bin/releases/search.cgi?query=% 22Your +Company%22

Copy that URL (with your own company’s name, of course) and there you have it. Well, almost, you still need to add it to your site. Add a link to URL, label link ‘Recent Press Releases’ and every time you add a new press release to news distribution site it will be included in dynamic search - you’ve got an automatic, single-click press room.

• Contacts, Contacts, Contacts

Perhaps most regular criticism made by web-savvy journalists is a lack of media contact info on most corporate sites. If you do nothing else to your site you should add a few lines explaining who journalists should contact at your company and how they should do it.

If you’re worried about spam, encrypt email addresses as explained above or include them as a graphic rather than a hot link. Provide a landline number and explain between what hours someone will be available to take calls (and be sure to include your time zone, unless you’re happy to field calls at three in morning from a journalist half way around world).

There are a wealth of additional cost-free additions you could make to your site to make it media friendly (a press release mailing list hosted by Yahoo! Groups or Topica perhaps), so be sure to check out what other companies are doing.

Best place to find them? In results of a news search engine, because they’re ones who have probably secured media coverage thanks to a proper press room.

Copyright © 2005 George Hopkin

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7) ‘Accepting Credit Cards’ - Increase sales up to (100%). Make sure that you accept credit cards because 90% of all transactions online will be made with them. But you should also consider other options as well like accepting checks, money orders, and debit cards. And if you have a PayPal account you can accept international orders and different currencies. The more ways you can collect money on your website more sales you’ll make.

8) ‘Asking for Order’ - Increase sales up to (80%). If you don’t ask for order you will be losing a lot of sales. So remember to always to ask for order. And have a few places where your prospects can order your products. You always want to make it easy for them to buy. By having more order links on your sales page they’ll be able to buy whenever urge strikes them.

9) ‘Welcome Page’ - Increase sales up to (37%). When someone joins your newsletter have them go to a welcome page. You can explain basics of your newsletter and have an offer for a product. It could be for one of your products or an affiliate one. Whenever you expose people to more of your products your sales will increase.

10) ‘Bonuses’ - Increase sales up to (?%). This is a biggie. Want to add more value to your products and make more sales? Just keep piling on bonuses until your offer is just too good to refuse. They say you should have your bonuses add up to 7 times value of product you’re selling. Some people will actually buy your product just to receive bonuses if they are good enough. So make sure you only offer valuable ones. And make sure free bonuses are directly related to your original product.

Don’t forget to test everything you do to find out what works best for your products.

One of best possible ways to seriously increase your sales would be to invest and study copywriting. Because with your improved copywriting skills all of your ads, headlines, sales pages, emails and marketing campaigns will improve dramatically. This means more people reading your ads, visiting your websites and buying your products. So I strongly suggest that you invest your time and money in learning and improving your copywriting and marketing skills, you’ll be glad you did.

Copyright © Duane Marx

===================== Duane Marx For other free marketing tips please visit: www.internet-checklist.com =====================

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