The Power Of A Story

Written by Lisa Packer


Continued from page 1

The conflict isrepparttar problem to be solved. Itísrepparttar 145614 reason there is a story to tell. What isrepparttar 145615 need that your product or service fills? A character facing that need is your conflict in a nutshell.

Inrepparttar 145616 climax and resolution, your characterís problem is at itís worst. Then along comes your product or service and makes it all right again. Your character is happy, and anyone listening will be, too if only they will do business with you.

You can use stories anywhere you use words to market your product or service. They especially make for great radio, television, sales letters and longer print ads. Many companies thrive on a series of radio ads built around one set of characters.

No matterrepparttar 145617 medium, a little story goes a long way.

Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independent Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at www.dramatic-copy.com. Dramatic Copy: Copywriting That Dramatically Increases Your Business.


The Lead: Sinking The Hook Into Your Prospect

Written by Lisa Packer


Continued from page 1

You have to see beyond your actual product or service and get torepparttar big promise you can make to your prospect. And, you have to make sure that promise connects with her core beliefs, feelings, and desires in all their complexities.

Byrepparttar 145613 time sheís finished with your lead, youíve sunk a big hook into your prospect. Spendrepparttar 145614 rest of your conversation reeling her in. Show her why your product delivers on that big promise. If you have room (in a longer sales letter, for example) you can pepper in some more benefits, but always come back torepparttar 145615 Big One. Let it be like a golden thread woven throughoutrepparttar 145616 conversation.

You catch more flies with honey, or sorepparttar 145617 old saying goes. And you catch more prospects with a big, vivid promise in your lead.



Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independent Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at www.dramatic-copy.com. Dramatic Copy: Copywriting That Dramatically Increases Your Business.


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