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The conflict is problem to be solved. Itís reason there is a story to tell. What is need that your product or service fills? A character facing that need is your conflict in a nutshell.
In climax and resolution, your characterís problem is at itís worst. Then along comes your product or service and makes it all right again. Your character is happy, and anyone listening will be, too if only they will do business with you.
You can use stories anywhere you use words to market your product or service. They especially make for great radio, television, sales letters and longer print ads. Many companies thrive on a series of radio ads built around one set of characters.
No matter medium, a little story goes a long way.
Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independent Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at www.dramatic-copy.com. Dramatic Copy: Copywriting That Dramatically Increases Your Business.