The Online Marketing Formula!

Written by James Winston


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Happens downtown, not online.

People go online looking for something, information, news, statistics, products, music and such things. A huge percentage of people going online will pull up a search engine like google and type in a few words to match their desire. Will your website show up somewhere in that search?

A lot of people dedicate their business to what is called search engine optimization. But some of those tried and proven methods of days gone by still have not hitrepparttar mark for many people. How do you hitrepparttar 119923 mark? Some websites get torepparttar 119924 top by sheer quality of products and some use various techniques.

First of all you should develop a quality website, one that is informative, simple to use and understand and constantly updated with relevant information. Then there are various other methods that you can use to get your site more noticed. More on that next time. In any case your new strategy should be placing yourself in front of your prospective customers instead of trying to get them to come into your store. In other words show up everywhere they go. That is one ofrepparttar 119925 big differences from offline marketing. Of course when you get in front of them you have to be able to get their attention which is another strategy.

James Winston publishes home business tips, a fresh and informative newsletter dedicated to supporting people like YOU! If you’re looking for the *Best Rated* home business opportunities, the latest time saving tools and helpful support from an honest friend in the business, come by and grab a F-R-E-E subscription today at: http://www.hothomework.com


Marketing Success Defined

Written by Mark Levit


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Customer Retention,repparttar final measure of marketing success, is closely tied to Customer Satisfaction, Profitability and Market Share.

A satisfied customer is likely to remain loyal to a brand, thus enhancing market share overrepparttar 119922 long-term, as new customers are acquired. Retained customers increaserepparttar 119923 profitability of a brand. Inrepparttar 119924 course of acquiring new customers, retained customers’ purchases can be counted on for continued profit performance.

It’s widely known that it’s five times more expensive to acquire a new customer than it is to keep an old one. Makes you wonder why marketers don’t generally invest more in Customer Retention, doesn’t it?

Few business organizations focus on all four elements of marketing success, probably because they’re difficult to balance and manage as separate items, yet they’re strongly interdependent.

The four elements of marketing success are reasons enough for financial managers and marketing managers to gain a better understanding of one another’s’ disciplines and work towardrepparttar 119925 common good of their companies.

Mark Levit it managing partners of Partners & Levit Advertising, New York and a professor of marketing at New York University. For more information about Partners & Levit visit www.partnerslevit.com or call 212-696-1200


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