ACTION This, I think, is most important element of advertising design. Even if you can't get someone's interest or cause them to have a great desire for your product, you can still ASK them to do something. Sometimes, all it takes to make a sale SOMETIMES is to ask for it. So on your website, one thing you want to make sure you have in there, is call to action. "Buy our widget now by June 1, before this offer expires forever!" "Email us for a free estimate." You get idea.

In addition, you can now take advantage of drag-and-drop visual tools and components, code libraries, and extensive code editing support for developing applications using HTML, XHTML, XML, ColdFusion, ASP, ASP.NET, JSP or PHP. Its integration with ColdFusion MX gives you a fast way to develop Internet applications that incorporate Macromedia Flash. Also, creating each element of web production process such as developing graphics, laying out HTML pages, coding application logic, building rich user interfaces, and assembling complete solutions is really made easy in this all in one suite.

Indeed, Studio MX makes it easier to design and develop rich, interactive sites and Internet applications delivered across major platforms and devices with improvements to common tasks, a more consistent user interface, and deeper integration across products. With it, you’re going to work in a familiar, customizable environment with consistent user interface elements, including color management, drawing tools, code editing, a common Property Inspector, and panel management, all making it easy to move between applications.

Taking everything together, Studio MX is an essential development tool for every web designer.