The One ThingWritten by Mitone Griffith/24HourWebsiteWizard.com
Did you know that in advertising, every ad--and yes, a website is an ad--should contain following elements? These elements are remembered through acronym AIDA. A = ATTENTION I = INTEREST D = DESIRE A = ACTION Now what does this mean, and how can you apply it to your website to help you increase your sales? ATTENTION When you are thinking about website you want to have, don't forget it has to do more than convey information or make a sale. In order to do those things, it first has to get visitor's attention. Is it boring and all white? Is all text centered and spread from side to side? Or have you taken time to create some functional and supportive graphics, with well formatted text? If it doesn't look like it's worth taking time to read, then maybe it isn't! INTEREST Is your "voice" in your content, or does it sound really boring. Do your words read like a spicy novel, or like a calculus text book? Rev up your writing with testimonials, adjectives, anecdotes and personal experience. Make reader feel like he is a part of what you are writing about. DESIRE Well, if you're not interested in what's in website, you really won't have any desire to investigate product, person, or service any further. What does build desire in advertising? Making a product or service personal, learning benefits--not features and applying it to your customer's needs, desires and wishes...and you can do this through power of words and images. For example, if you're selling pizza, you may think people will buy it because it tastes great. So maybe you put "Great tasting pizza" on your website. Wrong. People need more descriptive, tantalizing images to work with. Remember old Wendy's commercial where folks would bite into burger and all juices would squirt out? Now that said, "Our burgers are juiciest, mouth-wateringest burgers ever." And people went out and bought them.
| | Examining the Substance of Studio MXWritten by Mart Gil Abareta
To all web designers out there, this article is for you! I guess you already heard about Studio MX (I think so!) – ideal bundle for professional web designers, bringing together Dreamweaver MX for page design, Flash MX for animation and interactivity, and Fireworks MX for editing and optimizing graphics. With all these components, it certainly provides professional functionality for every aspect of web development.I must say that integration between individual products is generally very good. It begins with interface which uses common elements such as dockable, collapsible panels and a dynamic property inspector, so that you can switch comfortably between products. On a technical level, key feature is roundtrip support. You can embed Fireworks graphics and Flash movies in Dreamweaver pages without losing any information, letting you later reopen an element in its original application with all its features intact. Also, in effect, combination of Dreamweaver and ColdFusion provides an easy path into dynamic, Java-based web development. Moreover, Flash MX also has potential as a rich client, with an interface driven by embedded JavaScript. Through a technology called Flash Remoting, Flash MX offers support for web services. The Studio MX bundle makes it relatively easy to set up ColdFusion to supply these services and for Flash to consume them. While it may seem strange to think of Flash as a rich client moving beyond web page, it does make some sense when you consider that it is cross-platform and very widely deployed. In addition, ColdFusion itself can consume web services hosted on other platforms.
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