What do you do on narrow path? You start an ezine or newsletter. You allow people who are specifically interested in your product or service to sign up one by one and refer others to you along way. This path is a slower pace. You offer advise, guidance, new information to groups of people who look forward to hearing from you. This path is rewarding. You can now focus your attention on details of your products or service. The question is not what will interest this group or that group. It all will be interesting on your new path.

Was it necessary to take broader path? Yes. The narrow path doesn't begin at beginning of journey. The broader path brings name recognition and site popularity but after you've gather in some customers you come to realize you can't be everything to all people. It's at that point when fork in road appears and you choose to step off onto narrow path.

We don't all reach this path at same time. Some reading this right now still feel they can sell water to a fish. That's ok for now.

When time is right Resist temptation to fight Put narrow path in sight And reach for a new height.

It's time to run a new race One with a different pace So put a smile on your face And turn with grace

Down narrow path.

Sincerely,

Jenean

The Narrow Path © 2000 Jenean Matthews is a businesswoman who believes in encouraging and helping others to accomplish their dreams. She believes people can overcome obstacles, rise to any occasion, and accomplish their entire dream with enough faith. She can be found accomplishing her dream at http://www.1stshoppingavenue.com or subscribe to newsletter for chances to win free gifts salespaper-subscribe@topica.com

Analyze your products and determine which ones have something in common. Divide them into categories. Put a headline and brief description of each category of products on first page and put products on other pages throughout your site. A well-organized site leaves a good impression.

Beat around bush site Don’t you love going to dealership to purchase a car. Once you find one on lot you think you like and you ask for more information including price, salesperson will proceed to ask you questions about your employment and your ability to pay and go on and on about quality, look and feel of car. They don't want to discuss price until you test drive vehicle hoping you'll fall in love with it and pay full or close to full price for it. Even after you've test driven it they will sit you in their cubicle, bring out all paperwork hoping you're more concerned about qualifying for loan than haggling over price.

Some sites are just like that. They take you through page after page of promotions and information only to get to end of site and there's no price. The only way you can find out what price is, is to click on order button. By then they hope you will just proceed with purchase instead of clicking away. After all you have invested a lot of time at site.

A good site will give just enough information for you to make a decision. They will give adequate points about all benefits of product. They will also provide a way for you to obtain more information should you need it. Everything is up front and if after you've made a decision to purchase and change your mind it's easy to make that change. An upfront, customer service oriented site leaves a good impression.

I'm sure you have impressions of your own that you have experienced. Go to your site and analyze it. Do your customers know who you are? Are they able to browse around without a hard sales pitch everywhere they click? Can they make a purchase and make changes to purchase if they change their minds? Is site orderly? Make sure you're leaving a good impression.

First Impressions - What Is Your Site Saying About you? © 2000 Jenean Matthews is a businesswoman who believes in encouraging and helping others to accomplish their dreams. She believes people can overcome obstacles, rise to any occasion, and accomplish their entire dream with enough faith. She can be found accomplishing her dream at http://www.1stshoppingavenue.com or subscribe to newsletter for chances to win free gifts salespaper-subscribe@topica.com