Dear Entrepreneur:

I'm glad to see you're still on path to success. Many have begun this journey at same time as you but have dropped off by way side. Some were too weary to go on. Some lost hope along way and others took wrong path and detoured into trying to get rich quick, offering scams and other unethical procedures. But you are persevering step after step on road to your success.

Perhaps you've reached that fork in road where you have to make another choice in deciding which direction to go. You've built your web page and sent your web address all over web world. This may have generated some sales but maybe not what you expected. It may be time to step off broad path and enter onto narrow path.

What is narrow path? The narrow path is point where you realize whole world is not your market. You may believe in your product so much that you're thinking whole world does need your product or service, but unfortunately they don't. Even if you were selling water, which is something everyone needs, your market is not whole world. Some people want tap water, some distilled water, some spring water, some ice water and some may want to live by water and go out to well or brook everyday and get it straight from source. So you see, you must take this turn down narrow path.

I'm sure you've heard saying "First Impressions, are lasting impressions". This saying is very true. Every time you meet someone for first time an impression is made. Things are no different on internet. Even though you, as a person, can't be seen, your site says a lot about you once it is visited for first time. What type of impression are you leaving?

In our online experience we've clicked on many sites. We have developed first impressions on numerous occasions. Here are a few impressions a site may leave:

The Immediate Sales Site How would you like it if you went to purchase a new computer and upon walking into store salesperson met you at door with a computer in hand and escorted you to cash register? You would turn around and walk out wouldn't you.

Well some sites are like that. As soon as you click on URL you are immediately hit with a sales pitch. You don't know who site owner is and you're not familiar with brand of products being offered. They may be offering type of product you're looking for, which is why you're at site but you need more information before you make a decision and it's just not offered. Like computer example, you'll probably leave that site.

A good salespeople introduce themselves, ask you what you are looking for, allow you to browse around if you want, give you directions to specific areas of store that may interest you and are there for you when they're needed. A site that doesn't have an immediate hard sales pitch, is user-friendly and introduces owner of site leaves a good impression.

Flea Market Site This site occurs as a result of associate programs wave. I'm all for associate programs. I have signed up for a few also. The problem with flea market site is everything is being offered on same page. It's to cluttered.

When you first walk into a flea market you're presented with everything you can possibly think of. People are selling used items, collectibles, some new items, and everything else. Nothing is neat or orderly, it's a flea market. You’re there to find bargains and no more.