The meta tag that still carries most importance is description meta tag. This is because it serves as a description for particular page of your site that it is included in. Description meta tags should be unique to each page of your site, as search engines frequently use it as description under your page title that appears in search results. Obviously, you want your description to be representative of page being displayed.

So in conclusion, don’t use meta tags way we all have a compulsive urge to - by packing it with everything that we can think of. It seems like a good idea, but it will only help you to fail in your goal of holy grail: higher rankings.

These search engine optimization companies that tell their consumers that resubmissions work also present other ridiculous claims:

- “We will submit you to 1000’s of search engines” - This list always ends up including Google, Google Canada, Google Germany and Google for every country they have a site for as well as Yahoo, Yahoo Canada, Yahoo Australia, etc. The problem here is that every Google site uses same Google database and every Yahoo sites uses same Yahoo database. Don’t believe me? Go to google.com and look at very bottom of page beside their copyright. It says searching 8 billion + pages. Now go to google.de, google.ca, google.com.au, google.co.uk and look in same place, do you notice something? It’s same number! It’s same database!

- “Search Engines only index pages that you submit to them” - What they’re saying here is that any other pages of your site won’t be indexed unless you submit each of them individually. Wrong again! Don’t believe me? Go to yahoo.com and type in “www.abalone.ca” We only submitted our index page when we first started our business. Just one page (index.html), once. Look how many pages they have put in their database.