The Meta Tag MythWritten by Bobby Heard
The more better right? Wrong. At least when it comes to meta tags. The history of meta tag started off as a nice tool that web sites could use to show search engines what site was about without words showing up on actual page. It seemed like a great idea until people started to abuse meta tag. They would add highly searched for keywords that were unrelated to their site in their meta tags in hopes of attracting additional traffic. The search engines caught on and lowered importance of meta tags - they figured out that if they put more emphasis on visible content of a site, people would have a much more difficult time "cheating". Turns out that they were right.Now, don’t get me wrong, meta tags still do carry some significance. They need to be consistent with content of your site, but most importantly they’re somewhat of a measure of legitimacy of your site. The most common myth when it comes to search engine optimization is that best meta tag is one packed with most information. This couldn't be further from truth. The keyword meta tag has been abused more than any other meta tag and does not carry as much importance as most of others because of this reason. Most search engines only read first few characters of tag, if they read it at all, because they know that most keyword meta tags are filled with spam - Just same words repeated over and over. That is why it’s important to get your most important keywords to front of your keyword meta tag.
| | The Resubmission MythWritten by Bobby Heard
So thinking goes, more times you resubmit your site to search engines, better chance that you have of getting to top for your keywords. I can’t tell you how much it aggravates me when I hear about another searach engine optimization company who is selling resubmission packages to struggling small-business owners who just want to find one “professional” in this industry who isn’t charging them ridiculous prices for NO results. Unfortunately, not only do their clients not understand that they are totally wasting their money and not improving their site’s rankings at all, they are actually paying a company to potentially crush their rankings.The search engines are a touchy group. As you can imagine, they get hassled constantly, as they hold key to most business’ success. They have systems in place to handle incredible amount of information that they must organize and database. The submission process is simply one of those systems they have, used to inform them of your web site’s presence if they were previously unaware of its existence. That’s all that it is. Once they are aware of URL of your web site, they will continue to go to it, update it, and most importantly, keep it in their database. So what’s harm in resubmission you ask? Well, it’s like sitting in class when your teacher is taking attendance. She calls out your name and you say that you are present. Then, EVERY 5 minutes for rest of day, you put up your hand and remind her that you are still present. This may sound ridiculously stupid, but in essence, that is what you are doing to search engines when you resubmit to them, and search engines can sometimes react by throwing your listing out of their database, just like your teacher is likely to react by throwing you out of her class. By continually submitting your site, you are creating more work for a major company that is trying (as every company surely is) to create a cost-efficient operation. Your continual submission means that they have more information to process and thus, more money to spend employing someone to deal with that information. The search engines, just like all of us and any successful business, hate wasting money where they don’t need to. So if you continually resubmit your site, they get progressively irritated, and will sometimes take drastic measures such as banning your site from their database.
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