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2. Keep your design simple and striking. The best designs contain two or three basic elements. Usually these will be a photograph, a large headline, and an "identifier" such as your company name, logo, or phone number.
3. Use bright colors. The most striking vinyl banners have lots of bright colors.
4. Design your vinyl banner so it is readable for your target audience. If it is going on a building or beside a road on a fence, or on an outfield fence at a baseball or soccer field, MAKE SURE YOUR MOST IMPORTANT MESSAGE IS LARGE ENOUGH TO BE READ.
5. Make sure your images have sufficient resolution. For some advice on image resolution, see
Vinyl Banners FAQ.
6. Make sure your vinyl banner fits
area where you're going to mount it. Don't guess at
size. Most people who are not familiar with signage will UNDERESTIMATE
required size.
7. Consider alternative methods of mounting your vinyl banner. Grommets are
"default" method of mounting a banner on a wall or fence. But often "pole pockets" are simpler and more efficient.
For more information go to America-Banners.com or TradeShow-Display-Experts.com.

Rick Hendershot is a marketing consultant operating out of Conestogo, Ontario, Canada. He publishes several websites and blogs, including Web Traffic Resources, Marketing Bites, SuperCharge Your Website with Power Linking, and many more.