Spend resources to bring your most likely customers to your website.

KEY: Attract highly targeted visitors

First, define your most likely customers. What other interests and concerns do they have?

Next, figure out where your most likely customers hang out online. Are they looking for your products on search engines? Do they research your products on other websites? What newsletters do your customers read? What can you do to put your name in front of people when they're ready to buy what you offer?

Once you know where your most likely customers are online, you can work to attract people who want what you offer on your website. You can place ads, get on search engines and place ads on appropriate websites.

5. COMPENSATE YOUR CUSTOMER FOR THE INCONVENIENCE

Complaining customers hope they can get a satisfactory solution to their problem. But they often expect to get something less.

Surprise them by solving their problem AND giving them something extra to compensate them for their inconvenience. This helps customers forget about problem they had. Instead, they will remember special attention you gave them.

6. FOLLOW UP TO CONFIRM SATISFACTION

After solving your customer's problem, follow up to confirm their satisfaction with outcome. This reinforces your relationship with customer.

TIP: Once you confirm customer is pleased with way you resolved their complaint, give them a special offer not generally available to other customers or prospects. Offer them a special discount on their next transaction. Or offer to include a special bonus item with their next order. This motivates them get back into habit of buying from you.

7. TAKE ACTION TO PREVENT SIMILAR COMPLAINTS

After resolving a customer complaint, try to identify exactly what caused it. A complaint often reveals some weaknesses in your business procedure. Many times this weakness is minor and you can easily correct it to avoid similar complaints in future.

Customer complaints can cause you to lose future sales from customers and from everybody else who listens to their sad story. Don't let that happen to you. Use these 7 simple actions to turn your customers' complaints into more sales.

Bob Leduc is a Sales Consultant with 30 years experience in building successful businesses. He just released a revised and completely updated New Edition of his manual, "How To Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. Email: BobLeduc@aol.com Subject: "Postcards" Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV