There are 2 key things website marketers need to know about pulling traffic to their websites.

KEY: All visitors are not equal

You probably already have gotten offers for "10,000 visitors guaranteed for just one low price" from "traffic building systems". If you tried it, then you know that it's unlikely to bring even 1 sale.

If you got 10,000 visitors to your site, you'd make sales, right? Anyone would think at least a FEW people would buy. Why don't these visitors buy?

Customer complaints can cause you to lose future sales from customers and from everybody else who hears about their bad experience. Or you can turn customer complaints into more sales from these same customers and people they influence. How you handle your customers' complaints determines which of these two results you get.

Here are 7 simple actions you can take to turn customer complaints into more sales.

1. PLAN FOR COMPLAINTS

You can never eliminate every customer complaint. Some mistakes happen regardless of how carefully you try to prevent them. Expect to get a few complaints periodically. It's part of operating a business.

Handle complaints with a positive attitude. Strive to preserve your relationship with complaining customer instead of your immediate profit from them. Make your customer happy now and they will reward you later with more sales.

2. MAKE RESOLVING COMPLAINTS A PRIORITY

Surprise your customer with a quick response to their complaint. If you cannot solve problem immediately, let them know you consider it a priority. Then do whatever you can to resolve problem fast.

The longer a customer has to worry about getting their problem solved less likely they will accept a satisfactory solution and remain your customer.

3. CONDUCT YOURSELF PROFESSIONALLY

Conduct yourself professionally even when a complaining customer does not. Complaining customers sometimes act hostile because they expect you to resist solving their problem. You can calm their hostility by letting them know you genuinely want to help them. Assure them you will do everything possible to solve their problem.

4. TAKE RESPONSIBILITY

Take responsibility for resolving your customer's complaint even if problem was not your fault. Apologize for inconvenience. Briefly explain probable cause of problem. Then tell your customer exactly what you will do to correct it.