Step 4: Cut 25% of that 100% of that 10% (say this out loud if you didn’t get it) and designate that as freebie information. Then designate 50% for a product to sell and other 25% for consulting or a service that costs them a higher price. An alternative is to create a product with total 75% and charge them a higher price.

This strategy is one that is not wide spread and a well-kept secret by InfoGurus. It is even a guarded secret, and guess what, I’ve just broken their secret. I am an InfoGuru and I don’t mind sharing this model. It is missing arial view that no one seems to want to write about -- unless, of course, it’s in a product that sells for big dollars.

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About Author: Catherine Franz is a 30-year marketing industry veteran and Marketing Strategist, a Certified Business Coach, Certified Teleclass Leader and Trainer, speaker, author. Additional eNewsletters, tips and articles are available at: http://www.abundancecenter.com Catherine: 703-671-5677

MARKETING CAMPAIGN SPECIFICS

STRATEGY

Goals of Campaign

We would like to increase our visibility, attract new customers, and display special offers that are currently available.

Campaign Focus: Specific Products or General Promotion?

Our primary focus is to expand our customer base. We would also like to keep our current customers aware of special promotions we are offering and secure their future business with us.

Products to be Advertised

We will be advertising our complete range of European adventure travel services, special discounts on travel packages, and sales on seasonal clothing and gear.

Measurements of Success

We will measure this ad campaign’s success by number of inquiries received after its launch. This includes phone inquiries as well as inquiries made in person at store.

Evaluation of Effectiveness

We will be reviewing campaign’s effectiveness one month after its launch. We will evaluate its effectiveness based on number of inquires we receive and any corresponding increase in revenue.

MESSAGE

Our Marketing Message:

No one knows more about [what] than [Your name]. TIME FRAME

Campaign Start Date

We will launch this marketing campaign in ________.

Length of Campaign

This campaign will run through __________, for a total of ________ months.

BUDGET

Annual Marketing Budget $40,000

Budget For This Campaign

$81,025. This includes $41,325 for Web site and database design, implementation, and hardware purchases, which will be useful for more than one year and will therefore be capitalized and depreciated accordingly.

Cost-Saving Measures

We plan to keep advertising costs down by targeting most appropriate advertising methods for our business, which include online advertising, newspaper ads, and classified ads.