GENERAL OVERVIEWBusiness Strengths
Our extensive knowledge of
adventure travel industry is our greatest strength, in addition to our positioning in region.
Business Weaknesses
The greatest weakness our business faces is our ability to handle new competition. Currently, we are only providers of our services in area, and any competitor that moves in will pose a threat to our stability.
BUSINESS GOALS
Profit
Our current profit goals are: Year Two: $__________ post-tax profit Year Three: $________ post-tax profit We have not established any other long-range profit goals at this time
Sales
Our long-term sales goals are to operate at or close to cash flow break-even by Year Two and to be profitable from Year One onward. We would like our profit margin to be 7 percent by Year Three.
Marketing
Our long-term marketing goals are to develop an extensive Web site, to increase our public relations activities, and to create an informative store window to draw in customers.
POSITION IN THE MARKETPLACE
Description of Our Customers
Our customers are ___ to ___-year-old professionals, married or unmarried, without children, who are ___________.
Our Customers’ Needs
Our target customers are looking for customized planning services that will provide them with all information necessary to take an adventure vacation in Europe. Often, they do not have time or resources to do research themselves, so they turn to us for hassle-free planning services.
Why Our Customers Choose Us
Our well-informed, up-to-date staff, combined with our extensive knowledge of ______________, allows us to surpass services provided by other agencies.
What Sets Us Apart From Competition
What sets our company apart from our competitors is fact that we sell custom-designed packages for people. We ask them questions, find out exactly what they want and need, and direct them to appropriate destinations.
