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Whatever content they want, give it to people in a way they can't find anywhere else (or at least not very easily) and make it easy for them to see that your site rates a bookmark in their browser so they can return often.
** Brain Teasers **
People love a challenge, especially in an area that holds great professional or special interest for them.
If you can provide a quiz, trivia questions, puzzles or some other "brain teaser" for people, many will take up
challenge.
You get them to return to your website by posting
answers and making that
only way they can see if they got it right.
** Breaking News **
People crave up-to-the-minute news on subjects about which they feel very strongly.
Some investors, for example, spend hours combing
Web for nuggets of information to help them evaluate specific markets, companies, or stocks.
One way to make your site invaluable to your audience members is to simply post a news bite, tip, or current "nugget" of relevant information on your site daily.
(Gee, kind of sounds like a BLOG doesn't it?)
If
information you give makes people jump up and holler "MORE! MORE!" then you can quickly build up a regular following.
** Resource Directories **
Few things keep people coming back to a website more than a constantly updated directory they can tap for industry- specific resources any time they need them.
This technique works especially well if it's hard to locate good resources related to your topic because people place a higher value on hard-to-find information.

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