Every website owner faces
same challenge: How to get more traffic to their website. "Build it and they will come" worked for Kevin Costner in "Field of Dreams," but that approach leads to bankruptcy and a failed business when it comes to your website.
Any savvy website owner knows that it takes a lot of work, time, and money to bring a visitor to your site for
first time.
Smart marketers also know that it rates a lot easier and cheaper to get people to come back for a return visit than to attract them for
first time.
The following tips will help any website owner convert more one-time "lookers" into repeat visitors and customers.
** Surveys **
Hold an interactive poll or survey on your web site.
Ask your website visitors questions about a topic of intense interest to them.
Not only do people enjoy giving their opinion, but they'll also want to read
results as you compile them and update them on your website over
next day or week.
One way to get their email address is to tell them you'll email
final numbers once
results are compiled.
My favorite survey tool is www.oneminutepoll.com.
** Free Prizes **
If appropriate, hold an ongoing prize drawing on your web site.
The prizes you give should fit with
interests of your target audience and enable you to showcase what you offer for sale from your website.
For example, if you sell computer cables, give away something like Velcro cord ties with your web address on them and avoid things like teddy bears or bumper stickers.
** Original / Hard-to-find Content **
People go online first and foremost to get specific, relevant, timely information in areas that interest them.
For some that means news articles, for others sports scores, and for others it means current prices for things like stocks or commodities.