I know it is important to differentiate yourself from competitors, but it doesn’t mean you have to put this and that, to make it looks fabulous. People tend to look for simplicity, all of us are lazy, of course!

Simple does not mean easy! I never say you should join get-rich-quick scheme that promised you to make an easy money!

Many people started their own online business by thinking about joint venture, search engine ranking, website and product image, affiliate program and how to pay commission, how to handle refunds and complaints.

It’s not wrong to thing about them, but keep in mind that, those factors cannot make you rich. So don’t spend most of your time on secondary factors, it does not play an important role in beginning.

One thing you need to remember, it is truth for any business, “You make money when you make sale!” Everybody sell something and they get money in return. So, your next question should be “Then, how to make sale?”.

Some people spent 50% to 70% of their budget to build a good looking, dynamic, flash website. That is disaster if you invest likes that! You might think that a fancy, beautiful website will create a good, first impression. You are right, but first impression is not first priority to market your product!

The first thing is “Who gonna see it?” Of course, now you can realize that advertising is key to your success! How can people purchase your products when they don’t know you’re existed?

That’s it! That’s so simple when you want to make money. Advertise it to people, check feedbacks and after that you’ll know what you need to improve!

Don’t fall in these trap – guru trap – because you don’t need to be a guru to get rich online, just make sales!

Don’t wait until everything is perfect, it won’t! So, you are better get start on what you plan to do. You will learn from your experiences anyway.

Now is time to renew your marketing efforts. Can you combine those lazy, hazy days with a renewed effort? If you can, lost opportunities of others might just come your way.

Might you slow down a bit? Sure, if you do it right, and remember your short term and long term goals. Maybe you should investigate advertising in publications you hadn't tried in past. You should consider running multiple ads with different copy in ones you are already using. How about using an auto-responder in those ads. This will ensure you get back to an inquiry right away, and you can do follow-up at your leisure.

Why not put a form on your website(s) to handle inquiries? Through use of checkboxes, you can immediately categorize your potential customers requests. By using a mail package such as Eudora, you can then automatically respond with a "canned" response that is tailored to their request.

Will some of your prospects also be running at a slower speed? Of course, and this is why you must redouble your efforts. Don't forget that thousands upon thousands of new prospects get web access every day. They are hungry for information, and might just be looking for type of opportunity you offer.

These "Internet Newbies" are like a fertile field that you can harvest during summer. Bitten by prospect of earning money on Net, they are viable candidates that you will lose if you don't vigorously pursue them.

I know that with press of things we have to do it is easy to slack off. Much of your competition will succumb to those "Lazy, Hazy Days of Summer", and if you take advantage of their inactivity, you just might be pleasantly surprised at results.