Whom do you need to meet to accomplish your goals? And where do you meet them? Angel Cicerone, Associate Editor of South Florida Business Journal says, “If you’re going fishing, go where fish are.” Focus your efforts by being in right place at right time. It’s not just who you meet, but how and where you meet them. Meeting people in “right places” adds credibility to that meeting. That’s not to say that striking up a conversation in supermarket has no value. It does. It’s just that if you want to develop first class contacts, you must fly first class.

If you are flying first class, those sitting in same section will view you as a peer. Of course, there’s no guarantee you’ll make those great contacts. However, if you don’t fly first class, you’ll never know. It may be worth investment. The same people flying first class can also be found at those events, fundraisers and conferences in which you participate. Go where people you wish to network with will be!

Are you willing to invest time it takes to achieve your goals? How much time is enough? Begin with end in mind. The key to relationship marketing’s success is to know what it is you want to accomplish. To start networking, you have to set your foot in door.

Excerpted from The PMS Principles - Powerful Marketing Strategies to Grow Your Business by Heidi Richards

Unfortunately, there are still a few problems with it...

The 'big guys' have cornered market

Right now, Fortune 500 companies have cornered market on direct-to-desktop publishing. And for good reason -- they've been only ones who could afford it!

These companies have paid huge sums of money to have software developers convert their company materials into compatible content. They've hired professional designers to come up with attractive, customized "reader"applications they can send to their subscribers. And they've put tons of money into developing flashy graphics, streaming audio, and video clips to send out.

There is a tremendous opportunity for marketers to be at very front of curve, taking advantage of this red-hot new technology to get secure, direct access to desktops of your customers... But unfortunately, it's next to impossible for average person to get set up with direct-to-desktop technology right now.

You need to know a programming language like XML to create your content "feed." And unless you're willing to hire some expensive software developers, your subscribers will have to use a generic "newsreader" application to receive your messages.

Where this new technology is heading

The current situation of direct-to-desktop publishing reminds me of way things looked on Internet five years ago, when most companies didn't have web sites yet. Only a few highly funded Internet start-ups (remember dot-com boom?) had money, software, and skills to develop a professional site.

Then a few companies started looking at how to make web design accessible to public -- and now, user-friendly web design software has made it easy for anyone to create a professional-looking e-commerce web site in minutes!

The same thing happened with e-mail marketing. At first, it was just a few entrepreneurs testing water to see if there was a way to avoid paying postage for direct mail promotions -- and now, thanks to e-mail automation software, it seems like every company is using e-mail to distribute their promotions and newsletters.

And now, same situation has come up again. This technology will become mainstream in future, but it's those who get in on it FIRST who will see biggest profits from it. And at moment, it's just now affordable for all of us smaller companies that don't make billions of dollars a year.

All best...

Corey Rudl Internet Marketing Center

I'll let you in on a 'little secret'...

I know from talking to Corey that he just didn't think it was fair that Fortune 500 companies are only ones that can afford this technology, while marketers like you and me have to settle for inferior, stop-gap solutions.

And I know that he and his team have been quietly working on a solution to allow "regular" small online business owners start using "direct-to-desktop" technology for a tiny fraction of what those Fortune 500 companies are paying...

Just recently, Corey released his powerful new solution to a select group of his customers and subscribers... complete with customization, branding, and tracking tools BEYOND what these $10,000+ solutions typically offer.

And now YOU have opportunity gain a HUGE advantage by making sure you reach market with this FIRST -- long before your competitors even know it exists!

Go to: http://www.workathomemadeeasy.net/recommended/desktopm.html

... but don't delay, because like Corey said, marketers who use this first will be ones to see biggest profits.

I hope this information helps you kick your online marketing into next generation!

Hannes Johnson